Marketing Manager – New Role!
* 3‑6 Month contract
* 37.5 hours a week Mon‑Fri
* Based at Keele University – Hybrid
* Day rate very competitive!
Lead bold ideas. Drive real impact. Leave a lasting mark.
Our client is seeking an experienced Marketing Manager to join the team on a contract basis, supporting the delivery of high‑impact marketing activity during a critical growth period. This is a hands‑on, fast‑paced opportunity to make an immediate difference within a respected and forward‑thinking institution.
The Marketing Manager plays a strategic role in leading and optimising multi‑channel marketing initiatives that align with commercial objectives, brand positioning, and growth targets. You will oversee the planning, development, and execution of both digital and traditional marketing campaigns while managing the day‑to‑day operations of the marketing function.
As Marketing Manager, you will also line‑manage the Marketing Coordinator, providing guidance, mentorship, and performance oversight to ensure consistently high‑quality outputs and a collaborative, results‑driven team culture.
Key Responsibilities
Strategic Marketing & Campaign Delivery
The Marketing Manager will lead the planning, execution, and evaluation of integrated marketing campaigns across digital channels (email, SEO, social, web) and traditional media (TV, radio, print), ensuring alignment with brand and commercial strategy and consistency across all messaging.
Team Leadership & Collaboration
This role includes direct line management of the Marketing Coordinator, acting as the main escalation point for operational issues while fostering a proactive and high‑performing environment.
Content, Digital & Communications
The successful Marketing Manager will oversee content creation, SEO, paid digital activity, social media planning, email marketing, and PR activity, working closely with external agencies, suppliers, and internal stakeholders across Sales, Customer Service, Onboarding, and Business Intelligence.
Analytics, Budget & Continuous Improvement
To succeed as a Marketing Manager, you will monitor KPIs, analyse campaign performance, manage departmental budgets, and use insight to drive continuous improvement and efficient use of resources.
Market Insight & Supplier Management
You will conduct market and competitor research to inform targeting and messaging, while coordinating external vendors and creative partners to ensure timely and accurate campaign delivery.
Person Specification
Essential
* Marketing industry experience
* Strong digital marketing capability
* Copywriting and content creation skills
* Email marketing experience
* Excellent collaboration and communication skills
* Strong organisational and project management ability
* Confident using marketing analytics and CRM tools
* Familiarity with project management platforms
* Flexible, resilient, proactive, and adaptable
Desirable
* Degree educated
* Relevant marketing qualification
* Telecoms industry experience
* Print procurement experience
Apply now if you're a Marketing Manager ready to bring energy, expertise, and momentum to a rewarding role with a fantastic client!
Company Information
At First Recruitment Group we understand just how important it is to secure the right people. That is why our Recruitment Consultants always take the time to understand requirements in detail and offer sound advice to both clients and candidates. We actively recruit at all levels and this is a superb opportunity for new employment.
As part of putting people first, we strive to be an equal opportunities employer and we are always looking to increase the diversity of our workforce, working closely with our clients to ensure everyone is included.
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