Regional Sales Manager
Region: North, UK
Field based position with office visits to Slough
This role sits at the heart of an exciting new venture between Jameel Motors and GAC, established to introduce the AION range of intelligent electric vehicles to the UK market.
As part of the team, you will help establish and grow AION Auto UK combining GAC’s cutting-edge EV innovation with Jameel Motors’ deep automotive expertise to deliver a new benchmark in electric mobility.
This is more than a position in a new company; it’s an opportunity to be part of a defining moment in the UK’s transition to intelligent, sustainable mobility.
Find out more and follow us on AION Auto UK’s LinkedIn page.
Role Overview
As Regional Sales Manager, you’ll play a key role in launching AION Auto in the UK, driving both Retail and Fleet performance across your territory. The role spans both Retail and Fleet channels, experience in high‑volume, multi‑stakeholder Fleet environments is especially valuable and strong Retail capability is fundamental to the position.
You’ll act as the primary relationship manager for a growing network of Regional Partners, building strong, supportive relationships whilst balancing your focus on new business wins. High visibility across your territory is essential, with frequent retailer visits and a collaborative, personable style. Adaptability and an ability to work autonomously are key, as this is a fast‑moving environment where initiative is essential and progress relies on those who take ownership and push initiatives forward independently.
Key Responsibilities
* Build strong relationships with Regional Partners and Fleet customers, maintaining high visibility across your territory through regular visits and hands‑on support.
* Develop and implement effective sales strategies across Retail and Fleet channels, ensuring retailers meet agreed volume and sales targets.
* Monitor retailer KPIs and performance trends, providing coaching, commercial support and clear actions to drive improvement.
* Lead weekly, monthly and quarterly forecasting, using insights on market trends and competitor activity to inform commercial decisions.
* Work collaboratively with Marketing, Network Development, Aftersales and wider teams to ensure a consistent, joined‑up approach across the business.
Skills and Experience
* Previous Automotive OEM experience managing retailer networks, or strong dealership experience with exposure to Retail and Fleet channels.
* Solid background in Fleet sales, with confidence operating in complex, multi‑stakeholder environments and managing high‑volume opportunities.
* Strong understanding of Retail sales operations, funding methods, leasing, and UK taxation regulations that influence customer purchasing behaviour.
* Excellent commercial acumen, with the ability to analyse performance data, negotiate commercial terms and drive partner profitability.
* Strong stakeholder and relationship‑management skills, able to influence retailer partners and build trust quickly.
* It would be advantageous to have knowledge of EV market dynamics, customer behaviour and emerging mobility trends is advantageous.
What We Offer
* Join the launch of a major new automotive brand in the UK
* Help shape the future of sustainable mobility in the UK
* Competitive compensation package, including life assurance, health cover and a salary sacrifice pension scheme
* Hybrid working model
* Health and wellbeing support through our partnership with the automotive charity BEN.