Location: Borehamwood / Hybrid Contract: Permanent - Full Time – 38.5 hours per week Salary: Competitive, dependent on experience Job Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family About the Role: We’re looking for a Group Sales Manager to lead our team of Group Travel Consultants. You’ll play a key role in driving sales, supporting a portfolio of group accounts, and coaching your team to deliver exceptional service to our valued group organisers. This is a fantastic opportunity for a motivated leader who enjoys developing people, shaping processes, and making a real impact on customer and business success. In this role, you’ll lead with energy and positivity, ensuring your team consistently meets targets while fostering a culture of collaboration, accountability, and continuous improvement. The role’s responsibilities include (but not limited to): Develop and grow our group bookings business across multiple channels. Manage, motivate, and develop the Group Sales team to achieve sales, conversion, and repeat business targets. Oversee a portfolio of key group accounts, maintaining strong relationships and ensuring customer needs are met. Support Group Travel Consultants with daily sales decisions, workload prioritisation, and commercial judgement. Work closely with the Commercial team to align bookings with HF Holidays’ schedules and commercial strategy. Monitor enquiry levels, conversion rates, and repeat business to identify trends and opportunities for growth as well as seek new leads to ensure growth in groups business Maintain and exceed agreed service standards Provide valuable insight to support marketing campaigns, brochure production, and sales strategies, ensuring decisions are informed by operational and account knowledge. Lead regular 1:1s, team meetings, and annual appraisals, offering constructive feedback and guidance to support individual development. Take responsibility for recruitment, onboarding, training, and probation reviews for new team members. Work closely with Call Centre Sale Manager to ensure relevant cover during busy periods. What are we looking for? We would love to hear from you if you have these essential skills: You’re a confident and engaging leader who enjoys coaching teams to achieve their full potential. You thrive in a sales environment and have a proven ability to balance commercial decision-making with excellent customer care. You’ll also bring: Previous experience managing a sales team or customer service team, ideally within travel, leisure, or hospitality. Strong people management skills, with experience of coaching, appraisals, and performance reviews. Excellent communication and influencing skills, able to motivate and inspire others. A track record of achieving and exceeding sales targets. Strong organisational and time-management skills, with the ability to prioritise effectively. A positive, adaptable approach with a willingness to embrace change and improve processes. Good commercial awareness and the ability to make sound, customer-focused business decisions About HF Holidays: HF Holidays are a B Corp Certified British heritage brand with over 110 years of experience organising walking holidays in the UK, Europe, and beyond. We’ve been leading the way since 1913 and offer over 260 carefully curated guided and self-guided walking tours on six continents and in 40 destinations worldwide. Run as a co-operative, we put people at the heart of everything we do and are proud to be part of a community with a shared passion for the great outdoors. Friendship, fun, fresh air, and the feelgood factor have always been our guiding principles. Our 500-strong team are based remotely, at our Head Office in Hertfordshire and across our 15 country houses located in some of the UK’s best-loved national parks and National Landscapes. Our Application Process: To ensure a fair and unbiased evaluation process, we welcome candidates to submit their CVs without including personal identifying information, such as name, gender, age, race, religion, or any other factors that may reveal their identity. This practice aligns with our commitment to fostering equal opportunities for all applicants. If successful, you will be invited to an online / face-to-face interview. Equity and Diversity: We recruit, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. HF Holiday’s has a longstanding policy of providing a work environment that respects the dignity and worth of each individual and is free from all forms of discrimination; We are an equal opportunity employer and will not discriminate against candidates based on any of the protected characteristics set out under the Equalities Act 2010 or any other characteristic protected by law.