Marketing Manager Location: Cardiff Head Office (Full-Time, Office-Based)
activ Marketing is a nationwide marketing agency franchise on a mission to change how self-employed marketers build sustainable, successful businesses. With a growing network of franchise partners and a busy head office marketing agency team based in the heart of Cardiff, we deliver full-service marketing support to clients across the UK, combining creativity with commercial results.
We’re now looking for a Marketing Manager to join our head office team. This person should be someone who thrives on variety, loves getting stuck into a fast-paced role, and brings a mix of marketing know-how and strong commercial sense.
This is a hands-on, strategic role for someone who can confidently manage a busy and varied workload while driving forward activ’s marketing presence. Reporting directly to the CEO, you’ll lead on planning, delivering and analysing marketing activity across the full mix - digital, brand, events, content and campaigns.
Develop and execute the company-wide marketing strategy in line with business objectives
Plan and deliver multi-channel campaigns to support brand awareness, client acquisition, and franchise recruitment
Plan and deliver multi-channel campaigns on behalf of clients, maintain results, grow account and build strong relationships
Create and manage marketing calendars, budgets and performance reporting
Coordinate content and communications across email, social, blog, website, print, and video
Work closely with the CEO and wider team to shape marketing priorities and support business goals
Maintain brand consistency across all touchpoints
Manage external partners and contractors where needed
Stay up to date on marketing trends and competitor activity to inform plans
Minimum of 3 years in a marketing management role
~ Strong understanding of the full marketing mix and how to apply it strategically, commercially and in a human-led way
~ Commercially minded, with a strategic approach and creative problem-solving skills
~ Confident managing multiple projects and shifting priorities
~ Experience using CRM, CMS, social media scheduling and email platforms (e.g. WordPress, ClickUp, HubSpot, Funnel Sketchers)
~ A marketing qualification (e.g. CIM or equivalent) is a bonus
Work closely with the CEO and leadership team on impactful projects
~ Based in the heart of Cardiff with regular team events and networking opportunities
~ Help shape the future of a marketing franchise model that’s changing the game across the UK