Ecommerce and Digital Performance Manager
Join to apply for the Ecommerce and Digital Performance Manager role at Bristol Airport.
We’re aiming high and are on an unprecedented period of change ahead with capital investment of £400m+. In this exciting time for Bristol Airport, we are looking for an Ecommerce and Digital Performance Manager to support our growth strategy.
Base salary range: £60,000 – £70,000 depending on experience.
What you’ll do
* Define and lead the ecommerce strategy for Parking and Airport ancillary revenue streams and communicate the vision across the business.
* Lead the development roadmap for our ecommerce channels, driving continuous improvement through conversion rate optimisation, ATV growth and enhanced user experience.
* Manage PPC and affiliate performance, ensuring agencies deliver demonstrable ROI and a cost‑effective route to market.
* Lead the SEO strategy to protect and optimise natural search rankings for parking and adapt to changing AI landscape.
* Own the relationship with our ecommerce platform providers, ensuring delivery of agreed SLAs and projects on time and budget.
* Collaborate with Commercial and Marketing teams on coordinated campaigns that drive direct bookings through CRM, promotions and pricing strategies.
* Monitor and report on ecommerce KPIs, identifying opportunities for conversion rate optimisation and ATV growth.
* Collaborate with IT and Finance to ensure third‑party suppliers are cyber‑security and PCI compliant and that payment providers deliver a positive user experience.
* Stay abreast of ecommerce and AI trends and innovations, applying relevant insights to improve performance and competitiveness.
* Co‑coach and develop the Ecommerce Executive, fostering a high‑performing and skilled team.
What you’ll bring
* A proven track record of defining and implementing an ecommerce strategy for a significant revenue stream.
* Experience working with agencies to deliver PPC targets and strategies.
* Extensive experience using ecommerce platforms, conversion rate optimisation, Google Analytics, SEO and user experience.
* Proven success in briefing, managing and implementing strategic ecommerce development projects.
* Creative, problem‑solving abilities with a commercial and results‑focused mindset.
* Strong understanding of relevant and emerging ecommerce and AI technologies.
* Proven ability to manage budgets.
* Understanding of PCI compliance and relevant legal requirements.
* Line manager or coaching experience.
We are a modern airport defined by great people who are skilled, passionate and dedicated to providing great service with a relaxed and friendly style. We are proud to be an equal‑opportunity and disability‑confident employer.
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