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ASO Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: London, UK
Description
Tripledot Studios is an award-winning, record-breaking games studio with approximately 400 employees. Headquartered in London, with offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.
We specialise in Casual, Free to Play, Mobile games enjoyed by millions daily.
* Fastest Growing Business in Europe 2022
* Tech Growth Business of the Year 2021 and 2023
* PocketGamer Best Mobile Developer 2023
* The King's Award for International Enterprise 2024
Our guiding principle is that when people love what they do, what they do will be loved by others.
Take a look at our games: iOS Store + Google Play
Role Overview
As ASO Manager at Tripledot Studios, you will lead the App Store Optimization efforts globally, enhancing visibility and organic performance across all markets by leveraging data analysis, creative strategy, and mobile marketing expertise.
Key Responsibilities
* Develop and execute our ASO strategies;
* Optimize app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc.;
* Collaborate with the Creative Marketing team to create store assets;
* Analyze and report ASO performance regularly;
* Monitor competitor activity and market trends;
* Coordinate the launch of new apps with relevant departments;
* Work with Marketing to ensure consistent and impactful app store pages and experiments.
Skills, Knowledge & Expertise
* 2+ years experience in App Store Optimization for mobile apps or games;
* Understanding of ASO algorithms, ranking factors, and creative optimization;
* Proficiency with ASO tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak, etc.);
* Experience with CPP and CSL;
* Strong analytical skills and decision-making based on data;
* Effective time and project management skills;
* Excellent communication skills for cross-team collaboration;
* Experience with MS Excel, AppsFlyer/Adjust, Looker;
* Comfortable with presenting;
* High attention to detail.
Job Benefits
* 25 days holiday plus bank holidays;
* Hybrid Working: 3 days in-office (Tues/Wed + flexible day);
* 20 days remote work per year;
* Daily Free Lunch: GBP 12 voucher via JustEat;
* Company events and rewards: Thames River Cruise, London Dungeon, Summer Parties, etc.;
* Professional Development opportunities;
* Private Medical Cover;
* Life Assurance & Income Cover;
* Health Cash Plan;
* Dental Cover;
* Family Support Programs (subject to policy);
* Employee Assistance Program;
* Cycle to Work Scheme;
* Pension Plan.
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