We are recruiting on behalf of a prestigious, award-winning luxury hotel in Belfast for an experienced Sales Manager (Sales and Marketing Manager) to lead and drive commercial performance across sales, marketing, events, and revenue functions.
This is a senior, hands-on leadership role for a proactive, results-driven professional who thrives in a premium hospitality environment and is passionate about delivering exceptional guest experiences while maximising Sales revenue.
About the Role
Reporting to the General Manager and working closely with Group Sales & Marketing leadership, you will take overall responsibility for the hotel’s Sales and Marketing function, ensuring alignment with business objectives and strategic growth plans.
You will lead and manage a team including:
* Sales & Marketing Executive
* Revenue Manager
* Wedding & Events Manager
Your focus will be on developing talent, driving performance, and fostering a high-performing, collaborative team culture.
Key Responsibilities
* Develop and implement annual sales and marketing plans aligned with hotel objectives and budget
* Drive revenue across all market segments, including corporate, leisure, groups, weddings, and events
* Identify and secure new business while nurturing key accounts
* Oversee pricing strategy, forecasting, and performance reporting in partnership with the Revenue Manager
* Represent the hotel at trade shows, industry events, and client functions (including some international travel)
* Manage sales and marketing budgets in line with business expectations
* Ensure brand consistency, campaign execution, and strong online reputation management
* Monitor market trends, competitor activity, and industry developments to adapt strategy accordingly
* Champion a guest-centric culture and uphold core company values
What We’re Looking For
* Minimum 3 years’ experience as a Sales Manager within hospitality
* Proven leadership experience managing commercial teams
* Strong commercial acumen with a track record of driving revenue growth
* Excellent communication, presentation, and stakeholder management skills
* Solid understanding of marketing tools and digital platforms
* Highly organised, proactive, and able to work to deadlines
* Full driving licence
Preferred
* Degree in Hospitality, Business, Sales, Marketing, or Revenue Management