What you’ll be doing
1. Brand Strategy & Positioning - Drive and evolve a clear, differentiated brand strategy—defining purpose, positioning, and brand architecture—while ensuring consistent, audience focused branding across all touchpoints.
2. Creative Strategy Development - Drive the end to end creative strategy by translating brand and business goals into inspiring concepts, clear storytelling frameworks, and strategic briefs that guide teams to deliver consistent, high impact campaigns.
3. Insight & Consumer Understanding - Drive insight led brand strategy by transforming consumer research, cultural trends, and performance data into clear, impactful strategic direction.
4. Strategic Leadership & Influence - Drive strategic excellence by leading brand thinking, challenging and shaping creative and business direction, and influencing senior stakeholders to unlock growth.
5. Cross-Functional Collaboration - Drive cross functional collaboration to align brand strategy with business priorities, ensuring creative, product, and commercial teams deliver cohesive, strategically led campaigns and propositions.
6. Agency Strategic Capability - Drive and promote strategic excellence across the agency by defining effective planning frameworks, fostering a culture of curiosity and creative thinking, sharing strategic insight, and representing the agency’s strategic expertise externally.
7. Performance & Measurement - Drive brand performance by using data-led insights to measure brand health, evaluate creative impact, and present strategic recommendations that demonstrate the commercial value of brand investment.
The skills and experience you'll have under your belt
8. Significant experience in brand strategy, planning, or strategic roles within advertising agencies, consultancies, or in‑house brand/marketing teams.
9. Deep knowledge of brand positioning, brand architecture, and long‑term brand building.
10. Ability to develop brand and creative strategies that deliver measurable business impact.
11. Consumer insight translation – skilled at turning research, insights, and data into clear, actionable strategic recommendations.
12. Presentation & communication skills – confident presenting complex strategic work to C‑suite and senior leadership. Leadership in creative pitch processes, from strategy development to final presentation.
13. Able to work effectively across multiple brands or large brand portfolios.
14. Sector knowledge – understanding of telecommunications, technology, or other complex B2C markets (desirable).
15. Agile working – familiarity with agile methodologies and sprint‑based workflows.
16. Industry recognition for strategic or creative excellence (e.g., awards, published case studies) highly desirable
Benefits
17. Annual on target bonus 15% (based on both personal and company performance)
18. Private healthcare for you and your family
19. £5500 car or cash allowance
20. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
21. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
22. 2 weeks carer’s leave
23. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
24. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
25. Life Assurance (4 x life cover pay)
26. Exclusive colleague discounts on our latest and greatest BT broadband packages
27. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
28. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
29. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
30. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
31. Volunteering days so you can give back to your local community.
32. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
33. 24/7 private virtual GP appointments for UK colleagues