Business Development Manager UK&I
Location: Birmingham, United Kingdom
Contract: Permanent
Reports to: Executive Director Business Development & Sales
Overview
The Business Development Manager (BDM) plays a key role in identifying, developing, and transferring new business opportunities. By sharing market insights and collaborating with Marketing and Sales.
Responsibilities
* Execute strategic business development initiatives within the warehousing sector
* Proactively seek out new business opportunities and drive lead generation
* Develop a target account list within designated verticals, segmented by Vanderlande’s solutions
* Provide preliminary high‑level ROM submittals until formal handoff to Sales
* Build and maintain strong relationships with potential clients, partners, and external consultants
* Engage early with senior customer decision‑makers to position Vanderlande’s value
* Identify stakeholders within prospects and evaluate their role in the buying process
* Ensure smooth handover of leads to Sales and Sales Engineering teams
* Conduct market research and competitive analysis to shape business development strategies
* Identify market trends and opportunities and translate them into actionable strategies
* Provide thought leadership and collaborate with Marketing to address market gaps
* Collaborate with Marketing and Sales to generate and qualify MQL/SQL leads
* Elevate brand awareness and drive interest in Vanderlande’s solutions
* Participate in trade shows, events, and networking opportunities for prospecting
* Manage targeted lead generation events and digital campaigns
* Design optimized channel and vertical structures for maximum market coverage
* Develop and implement integrator partner programs to support growth
* Coach and mentor colleagues within the Business Development team
* Promote continuous development through training, mentoring, and job rotation
* Exhibit leadership by indirectly managing people to achieve BD goals
Qualifications & Skills
* Strong commercial acumen, including ROI, payback period, and NPV calculations
* Experience building sales pipelines in complex B2B environments
* Ability to visit customer sites, identify opportunities, and engage with senior leaders
* Strong networking skills and ability to build relationships with internal and external stakeholders
* Strategic mindset with a focus on long‑term growth
* Self‑motivated, proactive, and results‑oriented
* Excellent organizational skills and ability to manage multiple objectives
* Proficiency in market research and translating insights into strategy
* Digital marketing & communications expertise
* Ownership of demand generation through digital tools, email, and social media
* Develop solution‑specific campaigns to maximise customer engagement
* Optimize digital experience through website, social media, and marketing technology
* Drive transition from traditional media to interactive digital communications
What We Offer
* 28 days annual leave (excluding public holidays)
* Bupa medical cover
* YuLife – wellbeing membership with fast access to GP appointments and health promotion
* Cycle‑to‑work scheme
* Yellow Nest salary‑exchange scheme reducing childcare costs
* Pension with Aviva
* Access to Achievers – award‑winning recognition platform for rewards and discounts
* Challenging work environment with opportunities for career progression
Diversity & Inclusion
Vanderlande is an equal opportunity/affirmative action employer. Qualified applicants will be considered without regards to race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. If you feel there is a barrier that potentially prevents you from applying, we are always happy to discuss or explore reasonable adjustments that can be made to support your application.
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