Fella & Jones are proud to be partnered with a contemporary lifestyle menswear and activewear brand in the search for a Head Of Marketing to lead and elevate the brand’s marketing strategy across digital, retail, community, and brand channels.
This is an exciting opportunity to join a fast-growing business with a strong identity, premium product focus, and ambitious international growth plans. The brand sits at the intersection of modern menswear, active lifestyle, and performance-driven fashion, appealing to a style-conscious consumer who values both function and aesthetic.
The Role
Reporting into senior leadership, the Head Of Marketing will take ownership of the brand marketing calendar, campaign execution, and customer engagement strategy, ensuring a consistent and elevated brand presence across all touchpoints.
The successful candidate will bring a strong understanding of the menswear and lifestyle space, combining commercial awareness with creative brand thinking.
Key Responsibilities
* Develop and execute seasonal marketing campaigns across digital, retail, e-commerce, and social channels
* Lead brand storytelling and content direction in line with the brand vision and customer profile
* Drive customer acquisition, retention, and community engagement strategies
* Manage partnerships, influencer collaborations, events, and PR activations
* Oversee campaign performance analysis and reporting, using insights to optimise future activity
* Collaborate cross-functionally with creative, e-commerce, wholesale, and product teams
* Manage external agencies and marketing budgets effectively
* Support international growth initiatives and brand expansion opportunities
About You
* Proven experience in a Senior Marketing Manager or similar role within menswear, activewear, lifestyle, or fashion
* Strong understanding of contemporary consumer trends and brand positioning
* Commercially minded with strong analytical and communication skills
* Passionate about fashion, sport, wellness, and modern lifestyle culture
* Confident managing multiple projects in a fast-paced environment
* Creative thinker with a hands-on and collaborative approach
What’s on Offer
* Opportunity to join a growing and highly respected lifestyle brand
* Collaborative and entrepreneurial working environment
* Competitive salary and benefits package
* Genuine opportunity to shape brand direction and growth
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