Marketing Manager – Performance & Growth
Hybrid | South Wales
The Opportunity
We’re working with a fast-growing FCA approved digital business operating across multiple online channels, focused on high-volume customer acquisition within a regulated environment.
This is a hands‑on Marketing Manager role sitting at the heart of the commercial engine and is ideal for someone who enjoys data, optimisation, and tangible impact rather than purely brand‑led marketing.
You’ll join a small, high‑performing team, offering:
* Real ownership from day one
* Direct exposure to decision‑makers
* The ability to influence performance and growth quickly
The Role
This is a performance‑driven marketing role, responsible for optimising customer acquisition and conversion across websites, CRM channels, and partner networks.
You’ll work across:
* Email & SMS campaigns
* SEO & landing pages
* Customer journeys & conversion funnels
* Data analysis & reporting
* Affiliate and partner performance
This is not a traditional marketing role, it is analytical, commercially focussed, and heavily data‑led.
Key Responsibilities
* Manage and optimise email and SMS campaigns
* Use marketing tools such as Brevo and premium routes gateway, or similar
* Oversee SEO performance across multiple sites
* Ensure all marketing activity complies with FCA regulations, financial promotions rules, and internal compliance standards
* Analyse user behaviour, conversion rates, and commercial performance
* Own A/B testing across landing pages, forms, and journeys
* Identify and optimise funnel drop‑off points
* Collaborate with developers/designers to improve UX and conversion
* Support application journey and form design
* Monitor lead quality, revenue performance, and partner outputs
* Produce clear reporting across marketing FCand performance metrics
* Support affiliate/partner activity where required
* Ensure activity aligns with regulatory and compliance standards
* Support tracking, attribution, and CRM data accuracy
* Contribute ideas for growth, testing, and new acquisition channels
What We’re Looking For
* Experience in performance marketing, digital marketing, or CRM
* Strong analytical mindset with confidence using data and reporting tools
* Experience across email, SEO, and website optimisation
* Understanding of conversion funnels and lead generation
* Strong attention to detail and process accuracy
* Commercial awareness, focused on results and performance
* Comfortable working in a fast‑paced, high‑responsibility environment
* Ability to manage multiple priorities and work independently
* Interest in digital business models, customer acquisition, and technology
Why This Role Stands Out
* Direct impact on revenue and growth
* Broad exposure across marketing, data, and operations
* Opportunity to develop in a high‑performing, fast‑paced team
* Clear progression opportunities for strong performers
* Real ownership, not just execution
* Reports into Operations Manager and Company Directors
We are unable to offer sponsorship currently on this project.
The company are based in South Wales, so candidates need to be within a responsible commute.
This role is Hybrid and expectations are 1 office visit per week (plus additional whilst onboarding).
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