Can you craft powerful, insight-led marketing strategies that inspire change and align with DVSA’s long-term vision?
Do you build trusted relationships with key stakeholders to strengthen reputation and drive meaningful engagement?
If so, we'd love to hear from you!
The Head of Marketing and External Affairs is responsible for leading and developing the marketing and external affairs function in the Driver and Vehicle Standards Agency (DVSA).
Joining our department comes with many benefits, including:
* Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
* 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the King’s birthday.
* Flexible working options where we encourage a great work-life balance.
Read more in the Benefits section below!
Find out more about what it's like working at DVSA: Driver and Vehicle Standards Agency - Department for Transport Careers
You will oversee campaign and stakeholder engagement activities to support the achievement of DVSA’s vision to 2030. These activities include the design, development, implementation and evaluation of various behaviour change and recruitment campaigns, based on insight, to support the achievement of DVSA business objectives.
You will also be responsible for directing the ongoing development and successful implementation of DVSA’s approach to external affairs and its stakeholder engagement strategy. This includes improving relationships with existing stakeholders, developing new ones and securing partnerships to maximise the effectiveness of campaign communication activities and protect and enhance DVSA’s reputation.
As a Corporate Senior Leader (CSL), you will work in collaboration with other leaders across DVSA to help shape its longer term aims and develop the culture, mission, vision, values and behaviours.
Your responsibilities will include, but aren’t limited to:
* Design, develop, and manage the implementation of a strategic approach to marketing and external affairs in DVSA. Ensure communications and business objectives are set, activities are insight-driven and outcomes are effectively evaluated.
* Build and/or improve meaningful relationships with targeted external audiences, stakeholders, media, and key influencers to achieve business objectives and protect and enhance DVSA’s reputation.
* Lead the development and delivery of a highly effective, professional, and creative marketing function, ensuring the preparation and implementation of an overarching marketing strategy and plan for DVSA.
* Set standards for external affairs in DVSA. Plan, coordinate, implement and evaluate DVSA’s stakeholder engagement strategy and external affairs approach, based on the Government Communication Service (GCS) Modern Communication Operating Model principles.
* As subject matter expert, provide sound professional advice and guidance to the CEO, directors and colleagues on marketing strategy and stakeholder engagement, including risks, issues, and opportunities.
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.
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