Job Description
Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people.
With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.
The Director of CRM & Loyalty will be responsible for:
• Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)
• Global CRM strategy and lifecyle management
• Developing a new loyalty program
• Increasing customer lifetime value (CLTV)
• Leading, managing and growing a team of 20+
• Working closely with departments across marketing, digital, data, ecommerce and product
The Director of CRM & Loyalty will have:
• Built CRM and loyalty programs that have elevated consumer brands
• Led and built high performing teams
• Experience in segmentation and customer lifecycle management
• Excellent analytical skills and a data driven mindset
• Great communication and stakeholder management skills
• Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hosp...