Job Title: Senior Commercial Manager
Location: Thorpe Park
Contract: 12-month Fixed-Term Contract
The Senior Commercial Manager will oversee all aspects of secondary revenue generation. Working closely with the regional Commercial Excellence team you will deliver commercial strategies that drive secondary-spend commercial revenues. This role will manage the Commercial Specialists and Commercial Sales Managers, ensuring effective implementation of revenue initiatives in addition to world-class standards of retail operation on the Resort
Responsibilities
* You will take regional commercial delivery strategies and formulate these into locally delivered strategies.
* Key commercial revenue streams you will have responsibility for will be FastTrack, VIP experiences, retail outlets, F&B outlets, lockers, Events & Conferences and Schools.
* Your focus will be to optimise the income opportunities of all the above using local knowledge but strategic commercial direction to meet and surpass revenue figures.
* You will report into the Planning and Business Support Director, and line manage Commercial Specialists and Commercial Sales Managers.
* Develop and implement strategies to maximise secondary revenue streams available, including FastTrack, lockers, VIP experiences, and additional in-attraction services such as retail outlets and kiosks.
* Collaborate with the Regional Commercial Excellence Director (within the Global Commercial Function) to align local operations with broader regional and global commercial objectives.
* Act as the primary point of contact for commercial initiatives, fostering strong relationships with internal stakeholders and external partners.
* Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.
Qualifications & Experience
* Significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.
* A strong track record of optimising secondary revenue streams, such as FastTrack, VIP experiences, or ancillary services, and proven success in implementing data-driven strategies to achieve commercial targets.
* Experience in managing and developing diverse teams, such as commercial and sales specialists, is essential.
* Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
* Excellent leadership and organisational skills
Benefits
* 33 days holiday (including bank holidays)
* ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
* Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
* Company Bonus
* Private pension scheme
* Private Medical Insurance
* 40% discount online off LEGO
* 25% discount in our on-site retail shops and restaurants
* Ongoing training and development opportunities
* Plus, many more…
Pay Range
Competitive