PRG Marketing Communications is a full–service marketing agency, specialising in business–to–business (B2B) communications across a diverse range of industries including the built environment, HVAC, fire and security, and the public sector. We are a second–generation family run company, currently celebrating 45 years in business.
We are looking for a driven and ambitious Account Manager with a passion for PR and copywriting to join our PR and Marketing team. In this role you will head up several client accounts whilst co–managing other clients with your fellow Account Managers, reporting directly to our Account Director.
Key Responsibilities:
* Heading up and co–managing client accounts, delivering high quality PR and marketing strategy and selecting the best combination of channels to achieve their desired goals
* Keeping client activity planners up–to–date to track and monitor all PR and marketing activity
* Writing to a high standard a variety of content including press releases, case studies, interviews, technical features, thought–leadership articles, blogs, newsletters, award entries and LinkedIn posts
* Seeking permission for customer case studies and managing the client approval process for all PR content
* Identifying newsworthy opportunities for clients, pitching stories to trade, regional and national journalists, responding with appropriate follow up and monitoring media coverage
* Preparing editorial calendars for clients to help plan and coordinate feature opportunities
* Building advertising plans and steering creative researching media publications/websites, requesting rates, managing budgets, handling bookings, briefing and supplying artwork
* Liaising with trade bodies and associations, identifying PR and marketing opportunities
* Supporting clients with events and exhibitions from researching venues to attendance
* Regular reporting for clients including monthly activity and media coverage reports
* Supporting the team with proofing the content of fellow Account Managers
* Briefing team members and external suppliers on artwork, photography, videos etc.
* Brainstorming fresh ideas for client campaigns with the team, including for PRG s marketing
* Attending client meetings in person and virtually
* Supporting Account Director and Managing Director with research for new business proposals
* Using PRG s project management software for completing weekly timesheets, preparing job estimates, raising purchase orders and running reports
Key Skills:
* Excellent communication skills in person and in virtual meetings
* Outstanding organisation with the ability to manage multiple client retainers and projects
* Strong writing skills, with at least 3–years B2B writing experience
* Thorough understanding of B2B PR and communication techniques
* Previously worked in an agency environment or as part of an in–house marketing team
* A good understanding of wider marketing, basic budgeting, and campaign planning
* Knowledge of the different social media platforms and A hands–on can do attitude
What We Offer:
1. A family–run, friendly team with a supportive and collaborative culture
2. The opportunity to grow within a close–knit but ambitious agency
3. An exciting mix of B2B clients, plus the opportunity to support PRG s local B2C clients
4. Central Eastbourne location 1 minute from town centre, 5 minutes to the beach
5. Opportunity to opt–in to PRG s pension scheme (after 3–months employment)
6. Healthcare benefits (after 6–months employment)
7. On–site parking on a rota basis
Could you be the newest member of the PRG family?
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