Closing Date 01/06/2025 Job Title Digital Marketing Executive Department Marketing & Commercial Direct Reports N/A Reports to Brand & Marketing Manager Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU Level of DBS Enhanced Hours 40 per week About Us : London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive. Owned by Michele Kang, our vision for Kynisca is to: · Become the most pre-eminent sports organisation in the world; · Have a high-performance culture of winning on and off the pitch; · Train women as women; and · Motivate and inspire the next generation of girls and women. Role Purpose: The Digital Marketing Executiveis a key role within the Marketing & Commercial team, responsible for helping to grow London City Lionesses' matchday attendances through effective digital marketing and data-led campaigns. Working closely with the Brand & Marketing Manager, you will lead ticketing-focused marketing activity, manage Ticketmaster and ticket-focussed fan communication, and drive performance through digital platforms including email, paid media, and the website. The ideal candidate will be a digitally-minded self-starter with a passion for women’s football, and ambitions to build high-impact campaigns that deliver results. You will be comfortable using marketing tools, interpreting data, and proactively identifying ways to improve ticket sales and fan engagement. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done and work with the senior leadership team to shape the future of the club. Main Duties/ Responsibilities 1 Digital & Ticketing Marketing Initiatives · Working with the Brand and Marketing manager, deliver ticketing campaigns with the aim of driving attendances at LCL home matches game on game. · Lead on digital marketing for ticketing across email, paid media, and the website. · Support in adopting a data driven approach to fanbase growth, using insights to drive and sustain increases in matchday attendances. · Track, measure, and optimise campaigns to continuously improve outcomes and channel performance to drive continued improvement of our campaigns and channels · Work with Ticketmaster, Bromley FC and other internal teams where relevant, to ensure tickets are on sale suitably in advance of fixtures. · Ensure all marketing spend is tracked and approved in line with dept policy. · Ensure all marketing collateral created by LCL is on brand, accurate and consistent, whilst also ensuring external publishers are displaying our brandmarks / crest accurately. · Collaborate with other teams to manage away ticket sales. 2 Community & Fan Engagement Manager Support · Support the Community & Fan Engagement Manager by managing the club’s ‘help’ inbox, taking ownership of all fan ticketing queries and responding in a timely manner in line with supporter contact processes. · Provide fan support for all ticketing-related matters. 3 Other ad-hoc duties as assigned from time-to-time by management Club Accountabilities 1 To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club 2 To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch 3 To behave in a manner consistent with Club values and policies What we are looking for Qualifications and Training Degree level or equivalent in marketing or business development related course Knowledge, Skills and Experience Essential · Previous experience in working in a digital marketing role · A demonstrated love for women’s football, and commitment to the growth of the game · Demonstrated solutions focused and able to work under pressure with own initiative · Ability to write engaging copy · Experience in paid/performance marketing (Meta Ads Manager, Google Ads). · Experience in measuring marketing campaign performance and using tools such as Google Analytics, Search Console and Tag Manager · Experience in using email marketing platforms · Experience in managing website content / working with CMS systems Desirable · Experience in using design software (Adobe, Canva) to amend templates Characteristics · Passionate about women’s football and broader women’s sport culture. · High standards of personal integrity and EQ. · Comfortable and able to work on own initiative · Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities · Continually seeks to improve efficiency and performance · Seeks out and embraces new ways of thinking and working – not afraid to fail. London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities. All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club’s zero-tolerance approach to discrimination. For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.