<div><h3>Reference:</h3><p>FEND04472</p><h3>Job title:</h3><p>The In-Store Marketing manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.</p><p>The In-Store Marketing manager is responsible for the development and execution of marketing strategies, campaigns within his/her Store.</p><h3>Job responsibilities:</h3><p><b>Main Responsibilities</b></p><p><b>Business and Retail Performance</b></p><ul><li>Monitor the business at boutique levels to drive key insights to growth the business through ad hoc retail analysis and regular reporting</li><li>Manage the budget and targets for specific retail initiatives</li><li>Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs</li><li>Liaise with Europe Retail Operations team to support the store in meeting deadlines</li></ul><p><b>Clienteling</b></p><ul><li>Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals</li><li>Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines</li><li>Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion</li><li>Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives</li><li>Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company</li></ul><h3>Profile:</h3><ul><li>At least 5 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus</li><li>MBA or Degree in luxury program, marketing, or business-related subjects</li><li>Understanding of what drives traffic into a retail environment, and of retail analytics.</li><li>Ability to review data, identify opportunities and develop action plans to exploit the opportunities</li><li>Excellent interpersonal and communication skills, proactive attitude</li><li>Strong project management and problem-solving attitude</li><li>Goal orientated, high attention to details and multi-tasking</li><li>Passioned and curious about luxury fashion industry trends</li><li>Excellent usage of MS office tools and BI programs</li></ul></div>