EPW1
Job Title: Digital Marketing Executive
Location: Telford
Hours of Work: Monday-Friday: 8:30am-5pm
Job Purpose:
The role of SEO Executive is to drive the visibility, ranking, and organic performance of the company’s digital platforms across search engines. This includes developing and implementing SEO strategies, conducting technical audits, optimising on-page and off-page elements, and leveraging keyword research to enhance content relevance for B2B and B2C audiences. The role also monitors and reports on SEO performance, ensuring continuous improvement in traffic quality, user engagement, and conversion rates. By aligning SEO activity with broader digital marketing objectives, the position contributes to delivering measurable growth and competitive advantage within the construction and fenestration sectors.
Key Accountabilities:
1. SEO Strategy Development: Plan and implement SEO strategies to improve organic visibility, rankings, and traffic across all company websites and digital platforms. Content Creation & Optimisation: Write, edit, and optimise high-quality digital content including; web pages, blogs, and landing pages, aligned with SEO best practices and brand tone for B2B and B2C audiences.
2. Technical SEO Management: Conduct regular technical audits, ensuring sites are optimised for crawlability, indexation, speed, and mobile performance.
3. On-Page Optimisation: Optimise website content, metadata, headings, and internal linking to align with keyword strategy and improve search relevance.
4. Off-Page SEO & Link Building: Develop and manage ethical link-building initiatives to strengthen domain authority and search performance.
5. Keyword Research & Analysis: Perform in-depth keyword research to identify opportunities and guide content creation for B2B and B2C audiences.
6. Performance Monitoring & Reporting: Track, analyse, and report on SEO KPIs using tools such as Google Analytics, Search Console, and SEMrush, providing actionable insights for continuous improvement.
7. Content Collaboration: Work closely with the marketing team to ensure all digital content is optimised for search and supports broader campaign objectives.
8. Competitor & Market Analysis: Monitor competitor SEO activity and industry trends to identify opportunities and maintain competitive advantage.
9. Stakeholder Communication: Maintain clear communication with internal teams and external partners regarding SEO progress, issues, and recommendations.
Key Experiences and Skills Required:
10. Minimum of 3 years’ experience in an SEO-focused role, preferably within a B2B and B2C marketing environment.
11. Proven ability to write, edit, and optimise engaging digital content for websites, blogs, and landing pages aligned with SEO best practices.
12. Strong understanding of on-page and technical SEO principles, including metadata optimisation, site structure, and schema markup.
13. Experience conducting keyword research and implementing strategies to improve organic rankings and traffic.
14. Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, or equivalent platforms.
15. Knowledge of link-building strategies and off-page SEO techniques.
16. Comfortable analysing data and producing actionable insights to improve performance.
17. Ability to manage multiple projects and deadlines while maintaining attention to detail.
18. Understanding of UX principles and how they impact SEO and content engagement.
19. Experience collaborating with marketing teams to align SEO and content strategies with broader campaign objectives.
Desirables Skills, Qualifications and Experience Required:
20. Proficiency with leading SEO tools (e.g., SEMrush, Ahrefs) for keyword research, competitor analysis, and performance tracking.
21. Understanding of web accessibility standards and best practices for mobile optimisation.
22. Strong creative mindset with a passion for producing engaging, search-optimised content that drives user engagement.
23. Broader digital marketing experience, including campaign planning and execution, is advantageous.
24. Ideally, a minimum of 3 years’ experience in digital marketing within both B2B and B2C sectors.
Personal Attributes:
25. Action-Oriented: Able to address challenges and resolve problems within appropriate timeframes.
26. Results-Driven: Confident and decisive in tackling issues and opportunities, with a willingness to challenge existing methods to improve performance.
27. Effective Communicator: Clear and concise in both written and verbal communication, capable of engaging with stakeholders at all levels—customers, suppliers, and internal teams.
28. Strategically Agile: Quick to recognise changing needs and respond rapidly to new challenges or priorities.
29. High Standards: Motivated to improve processes and outcomes, consistently challenging inadequate solutions to deliver excellence.
30. Integrity and Trust: Demonstrates openness, honesty, loyalty, and a commitment to high ethical standards in all aspects of the role.