Define SME segment profiles and priorities, develop annual industry marketing strategies and goals;
Lead the design and packaging of standardized industry solutions (e.g., \"small logistics vehicle + insurance + charging package\"), deliver value propositions and sales scripts;
Develop benchmark customer cases, industry white papers, demo sandboxes, and other enablement materials to enhance frontline sales conversion efficiency;
Collaborate with regional marketing teams to plan industry-specific activities (online seminars, industry exhibitions, trial programs);
Monitor solution adoption rates, customer retention, and NPS, continuously iterate solution content and promotion strategies.
定义SME细分行业画像与优先级，制定年度行业营销策略与目标；
主导标准化行业解决方案设计与包装（如“小微物流车+保险+充电套餐”），输出价值主张与销售话术；
开发标杆客户案例、行业白皮书、演示沙盘等赋能材料，提升一线销售转化效率；
联动区域市场团队策划行业定向活动（线上研讨会、行业展会、试用计划）；
监测方案采纳率、客户留存及NPS，持续迭代方案内容与推广策略。