Sales Manager Automotive Franchise
Salary: Up to GBP65,000 per year + Company Car + Excellent Benefits
Location: Bolton Full-Time Permanent
An exciting opportunity has arisen for an experienced and motivated Sales Manager to lead the sales operations of a modern and dynamic dealership in Bolton. Following significant investment in a state-of-the-art showroom, we are seeking a results-driven individual to manage and grow a multi-brand franchise alongside a thriving Used Car Sales division.
This role is ideal for someone ready to take on a high-profile leadership position and drive performance across both new and used vehicle sales.
Key Responsibilities
* Drive new car sales activity, maximising performance and profitability
* Achieve and exceed manufacturer targets and bonus objectives
* Become an expert in brand offers, programmes, and sales incentives
* Coach your team and ensure the sales process is consistently followed
* Manage brand performance and bonus tracking
* Develop and implement local marketing strategies
* Conduct monthly performance reviews and daily 1-2-1 coaching sessions
* Monitor and improve enquiry-to-sale conversion rates
* Meet or exceed used car KPIs and objectives
* Maintain customer satisfaction scores above national benchmarks
* Collaborate across departments to build a strong, performance-led culture
What We re Looking For
* Proven success in franchise car sales management
* Experience with new vehicle programmes and manufacturer targets
* Strong understanding of online enquiry tools and digital sales platforms
* Hands-on, motivational leadership style
* Solid grasp of sales KPIs and financial procedures
* Excellent communication, coaching, and people-management skills
* A proactive, confident, and results-focused mindset
What s in It for You
* Up to GBP65,000 per year (including OTE)
* Company car
* 22 days holiday plus bank holidays
* Birthday half-day off, plus birthday and Christmas gifts
* Pension scheme, death in service benefit, and long-service recognition
* Attractive staff discounts across departments for you and your family
If you're ready to lead from the front and take your sales management career to the next level in a fast-paced, high-reward environment we d love to hear from you.
#J-18808-Ljbffr