Marketing Campaign Specialist Location: Birmingham (Hybrid) Salary: Up to £45,000 per annum + benefits About the Role We are working on behalf of a growing and forward-thinking tech organisation seeking a Marketing Campaign Specialist to join their dynamic marketing team. This is a fantastic opportunity for a data-driven marketer to play a key role in delivering impactful, multi-channel campaigns that drive engagement, lead generation, and measurable business growth. You'll collaborate closely with teams across content, events, and paid media, helping to plan, execute, and optimise campaigns while leveraging insights to maximise performance and ROI. Key Responsibilities Plan and execute integrated marketing campaigns across email, social media, paid advertising, search, and events Develop and manage segmented audience lists to deliver targeted and personalised campaigns Use CRM platforms (e.g., HubSpot or similar) to manage leads, automate workflows, and track campaign performance Manage and optimise paid advertising campaigns across platforms such as Google Ads and LinkedIn Work alongside content teams to develop compelling messaging and campaign assets Monitor campaign performance, analyse data, and continuously optimise for improved results Track marketing spend and ensure campaigns deliver measurable returns Work collaboratively with internal teams and external partners to deliver aligned campaign activity Pr...