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Brand manager - plenish

Street
Permanent
Brand manager
Posted: 20 December
Offer description

Job Title: Brand Manager - Plenish Location: Exmoor Street, London - Hybrid role Job Length: Permanent Working Hours: Monday to Friday (37.5 hours per week) Competitive Salary with extensive benefits: • Monthly product allowance – alcoholic & non-alcoholic options available • Private Medical options • Life Assurance • Company bonus scheme • Access to 24/7 GP services • Enhanced pension contribution • Generous holiday (inc bank holidays) • Access to a range of high street discounts Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed. About the role: We are Plenish — a premium, plant-based brand on a mission to make healthy choices easy and delicious. Built on cold-pressed juicing roots and powered by organic ingredients, Plenish has doubled its business year after year, becoming the fastest-growing brand in plant-based milks and functional juice shots in the UK. Now proudly part of Carlsberg Britvic, we maintain the agility, creativity and entrepreneurial spirit of a start-up, backed by the scale and ambition of a global beverage powerhouse. It’s the best of both worlds — high growth, high energy, and high impact. We’re looking for a Brand Manager with a passion for food, health and wellness, a curious mind, and a consumer-first approach to help us shape the next chapter of our growth. In this role, you will own the plant-based milks portfolio and support the wider functional shots business, driving innovation, brand building, and category expansion. Role Responsibilities • Lead and develop the growth and innovation strategy for plant-based milks — from insight to idea to execution. • Monitor category trends, consumer behaviour and competitive performance to unlock opportunities for penetration and frequency growth. • Champion consumer-first thinking across the business, bringing insight-driven storytelling into every decision. • Translate the annual operating plan into a best-in-class marketing calendar across plant-based milks and juice shots. • Develop integrated communications plans that build brand equity and drive relevance across channels. • Own the creative process end-to-end, combining strategic rigour and creative flair. • Analyse marketing activity, measure success and turn learnings into future action. • Partner closely with Commercial teams to align brand, category and commercial strategies. • Lead cross-functional teams with clarity, purpose and pace — keeping projects moving and people inspired. • Create an environment where creativity, curiosity and collaboration thrive. • Influence internal and external partners to deliver work that is brave, effective and beautifully executed. Experience and Key Attributes: • A genuine passion for food, health, wellness and natural products. • Proven experience in FMCG brand management, ideally with exposure to high growth categories. • Strong innovation experience — from insight gathering to concept creation to launch. • A natural balance of analytical thinking and creative instinct. • Curious, proactive, entrepreneurial — someone who spots opportunities and moves fast. • Deeply consumer-centric, able to advocate for the consumer in every discussion. • Comfortable working across strategy and execution in a fast-paced, scaling environment Interested in finding out more? Apply today and a member of the recruitment team will be in touch! Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application. At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle. We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, Club Orange & Ballygowan. We exist to help people enjoy life’s everyday moments.

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