Description
Our Commercial department is full of go-getters, and we're racing ahead with our longer-term vision of sustainability and diversification. This means that we have a number of large and smaller scale initiatives in the works to make Silverstone more profitable, sustainable and a better place to work. We take the birds eye view to work with the rest of the business to drive commercial sales, form strategic partnerships, evolve our customer experience and identify key areas that are missing from the team. And there has never been a more exciting time to join as we accelerate into the future.
JOB PURPOSE
Supporting the planning, configuration and delivery of all ticketing elements across Silverstone events. Contributing to the development and implementation of an efficient and secure ticketing operation through effective inventory management, accurate system configuration, optimised product and pricing structures, robust reporting, and a streamlined ticket distribution process. Ensuring the optimal use of ticketing systems to enhance the customer journey, maximise revenue opportunities, and support the successful execution of all events
operations.
Key Responsibilities
* Develop and manage the product mix and ticketing structure for each event on sale, work collaboratively with key internal departments to ensure accuracy, commercial optimisation and alignment with event objectives, whilst ensuring key timelines are met.
* Ensure the ticketing system is accurately configured, secure and fully prepared for each event, with all products, pricing and capacities correctly set up.
* Sales Performance Monitoring. Monitor sales channel performance to ensure smooth customer purchase journeys, proactively identifying and resolving broken paths or issues that could cause lost revenue and affect customer satisfaction.
* Lead inventory management across all Silverstone circuit events, including tickets, hospitality products, parking, accommodation, and other event-related extras. maximising utilisation and ensuring all operational and commercial requirements are met. Adjusting allocations and product availability as required to maximise revenue and customer satisfaction.
* Support in providing reporting, analysis and strategic management of ticketing and sales data. Providing regular updates on event ticket performance, demand trends and inventory usage to internal teams.
* Contribute to optimise pricing, promotions, and segmentation in collaboration with commercial leadership.
* Ensure high standards of data accuracy, compliance and operational integrity across all ticketing activities.
* Acting as the escalation and approval point for the wider ticketing team on all ticketing queries and requests. Supporting Ticketing Coordinator’s in managing all internal and external ticketing requests. Ensuring efficiency and maintaining strong working relationships with key clients, accounts and stakeholders (executive teams, agents, coach companies, promoters, F1 teams, retail and event ticketing partners).
* Supporting Ticketing Coordinators' in ticket distribution for all events and develop improved processes to increase efficiency and operational accuracy.
* Lead Financial reconciliation, providing information, clarification and support on all ticketing-related financial queries to our finance team.
* Work on-site at events including weekends and evenings when required, overseeing operations.
* Act as a customer care champion, resolving complex enquiries and complaints while protecting future business.
* Continuously seeking opportunities to maximize the use of the technology to provide the best customer experience whilst minimizing the use of manual processes where possible. Conduct benchmarking, research and analysis to inform best practice and future improvements.
TEAM RESPONSIBILITIES
* Personally, champion the Silverstone values and behaviours.
* Create a positive, proactive culture and environment within the department.
* Regular communication and feedback with key stakeholders
* Establish good working relationships with key stakeholders and management team.
* Empower others to take accountability and keep others accountable.
PERFORMANCE RESPONSIBILITIES
* Performance will be monitored against the following:
* Objectives set through the Personal Development Review (PDR) process.
* Ownership and timely completion of agreed business priorities
KEY RELATIONSHIPS
* Head of Revenue
* Senior Ticketing Manager
* Head of Hospitality
* Marketing Team
* Customer Service Team
* Chief Commercial Office
* Public Events
* Finance
Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
Skills, Knowledge and Expertise
* 4+ years’ experience of ticketing/ticketing systems essential.
* Essential to demonstrate knowledge and experience of ticketing from live events, specifically from a Sports or Venue background.
* Excellent numeracy skills with exceptional attention to detail and proficiency in using excel at intermediate or above level.
* Ability to take ownership and problem solve, is proactive and self-motivated.
* Excellent eye for detail, with strong organisational, time management & interpersonal skills
* Advanced Microsoft Office skills in Outlook, Excel and Word
* Distinctive, professional and a warm personality
* Fluent in written & spoken English with strong communication skills.
* Demonstrates conviction in finding innovative approaches to solutions.
We’re Silverstone, the UK’s leading motorsport venue for over 60 years. You probably know us as the hosts of world-class events, such as the Formula 1 British Grand Prix, MotoGP™ and Silverstone Festival.
As a true, one-of-a-kind destination, we make people feel the thrill on and beyond the track. From unforgettable business experiences at our International Conference & Exhibition Centre, to unique getaways and iconic trackside views at Escapade - we work hard to ensure each and every one of our visitors can see our personality, touch our legacy and hear our heartbeat around every single corner. And we want you to be a part of it.