Job Description
Your new company A rapidly growing consumer-focused FinTech is looking for a CRM Executive to join its expanding Customer & Marketing function. The company offers a range of digital savings, investment and financial wellbeing products, and is known for delivering clear, intuitive experiences that support users in building long term financial confidence. As the organisation continues to scale, CRM is becoming increasingly central in driving customer engagement, retention and adoption across its product suite. Due to ongoing growth, a new opportunity has been created to support the execution and continuous optimisation of multichannel lifecycle programmes. Your new role As CRM Executive, you will help manage end-to-end customer journeys across email, push notifications, in-app and on-platform messaging. Working closely with the CRM Manager, you will contribute to the delivery of the lifecycle roadmap across key customer missions, ensuring communications are personalised, engaging and commercially impactful. Key responsibilities include: - Supporting the build, deployment and iteration of automated and triggered lifecycle campaigns - Leveraging segmentation and customer data to deliver targeted communications at scale - Running A/B and multivariate tests to enhance performance and refine user journeys - Monitoring campaign outcomes and contributing to reporting, insights and recommendations- Assisting with channel measurement and helping evaluate the impact of automated comms - Collaborating with Product, Marketing and Insight teams to ensure alignment across customer facing initiatives What you'll need to succeed: - 2+ years' experience in CRM, ideally within a digital, subscription-based or app-led environment - Practical experience using CRM platforms such as Braze (or similar) - Strong organisational skills and the ability to manage multiple tasks simultaneously- An analytical approach, with the ability to translate customer data into actionable activity- A proactive, collaborative working style with confidence engaging cross-functional teams - Working knowledge of HTML or CMS tools (beneficial but not essential)
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