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£50, | Manchester City Centre | Permanent
IQ Talent Solutions
Posted 4 days ago
eCommerce Marketing Manager
Location: Manchester, UK (Hybrid – 3 days office, 2 days remote)
Salary: £40, – £50, + £12, OTE (based on 0.5% of eCommerce revenue)
Additional Bonus: Based on home customer renewals
Reports To: Head of Marketing
Type: Full-time, Permanent
About the Business
This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.
You’ll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.
Your Role
You’ll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company’s digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.
Additionally, you’ll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.
Key Responsibilities
Revenue Growth & Retention
Lead initiatives to achieve 20% YoY eCommerce revenue growth
Improve home customer renewal rates toward 80%
Develop and implement customer lifecycle strategies to improve retention
Identify underperforming pages and conversion drop-off points using analytics tools
Collaborate with Product, Development, and Design to deliver UX and UI improvements
Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)
Cross-Functional Collaboration
Work with the Campaigns Manager to increase site traffic through integrated campaigns
Align with the Content Manager to optimise and revise on-site content
Ensure marketing-led initiatives are effectively translated into product and UX development
Affiliate Marketing Programme
Design and implement an affiliate marketing programme from the ground up
Build and manage affiliate partnerships to drive incremental revenue
Monitor and optimise partner performance
Data & Reporting
Use tools like Google Analytics and Hotjar to track KPIs and user behaviour
Generate regular performance insights and reports for internal stakeholders
Make data-informed recommendations to shape broader marketing decisions
Skills & Experience
Proven success in growing eCommerce revenue and improving customer renewal rates
Hands-on experience with website CRO tactics (A/B testing, UX, SEO)
Experience launching/managing affiliate programmes
Strong analytical mindset with fluency in Google Analytics, Hotjar, and CMS tools
Excellent cross-functional collaboration and stakeholder communication skills
Deep understanding of eCommerce platforms, user journeys, and conversion funnels
Experience within the software or tech sector
Familiarity with renewal or subscription-based revenue models
Competence in using AI-driven tools to accelerate marketing performance
Why Apply?
This is a fantastic opportunity to make a tangible impact on digital performance in a profitable and ambitious company. You’ll have ownership, autonomy, and the backing of a capable team and leadership to drive measurable success—while enjoying a hybrid working environment and a performance-based bonus that rewards results.
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