About
Senior Marketing Analytics and Insights Manager - Nottingham
Role Purpose:
Location: Nottingham
Department: Marketing
Level: Senior Manager
Benefits: Benefits At Ideagen
DEI: DEI strategy
Salary: To be discussed at the next stage. Feel free to reach out with questions.
Ideagen is recruiting for a Senior Manager of Marketing Analytics & Insights. This hands-on role supports our growth by partnering with the Chief Strategy Officer and Marketing Leadership, managing the commercial marketing insights team. You will be a trusted advisor, presenting and visualizing data to drive positive outcomes.
You will oversee central marketing analysis, ensuring a data-driven approach to marketing engagement and activity, aligning outcomes with sales goals, and improving processes to generate quality pipeline efficiently.
Responsibilities
1. Collaborate with Marketing Leadership to develop and execute strategies aligned with business objectives.
2. Manage reporting processes for insights, scorecards, and key metrics like funnel performance, pipeline, bookings, budget, CAC, and ROI.
3. Create visualizations and presentations for executive communication.
4. Serve as a subject matter expert in Marketing Analysis & Insights, working with central and regional teams.
5. Develop and monitor KPIs for Business Reviews using tools like Power BI, Clari, and Salesforce.
6. Apply the Backwards Sales Plan methodology to provide strategic insights.
7. Lead within the revenue operations team to align sales and marketing pipeline goals, fostering continuous improvement.
Skills And Experience
* Operational experience supporting senior marketing management in SaaS environments; private equity experience is a plus.
* Experience in multi-product, multi-market contexts.
* Strong understanding of sales and marketing processes, with excellent organizational skills.
* Ability to collaborate effectively with stakeholders, acting as a business partner.
* Passion for data analytics and business intelligence.
* Proficiency in Excel and analytical skills; Power BI experience is advantageous.
* Excellent communication skills, both written and verbal.
* Track record of influencing results in partnership with marketing leaders.
About Ideagen
Ideagen supports critical safety and quality operations worldwide, from aviation to healthcare. We are a global company with offices in America, Australia, Malaysia, and India, offering diverse and exciting roles.
What is next?
If your application meets the requirements, our Talent Acquisition team will contact you for next steps. Please inform us of any reasonable adjustments needed for a fair process. We value work-life balance and welcome flexible or part-time arrangements—let us know during application.
Join us to enhance your career and contribute to a safer world!
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