Job Description
Position Details
Birmingham Business School
Location: University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £33,002 to £35,608 with potential progression once in post to £39,906
Grade: 6
Full Time, Permanent
Closing date: 8th March 2026
UK and International travel may be required for this role
Our offer to you
People are at the heart of what we are and do.
The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.
We are committed to helping the people who work here to develop through our sector‑leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide‑range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.
We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.
Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.
The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state‑of‑the‑art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.
Find out more about the benefits of working for the University of Birmingham
Background
External Relations is the division responsible for delivering our University to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We engage with many different audiences to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on our courses to make informed choices. We recognise that we are strongest when we work together and take pride in upholding our core values of being ambitious, innovative, open, collaborative and responsible.
Role Summary
The Marketing Officer plays a pivotal role in driving student recruitment and enhancing the University’s reputation. Working with colleagues across the University, the post holder is responsible for the planning, coordination and delivery of marketing activity.
The post holder will support the delivery of creative, cross‑channel, data‑informed marketing campaigns, helping the University to build a high quality and diverse student population, and achieve its growth ambitions for 2030 and beyond.
The post holder will build and maintain effective relationships and work collaboratively with key internal stakeholders, including across Marketing, Student Recruitment, Admissions, Colleges, and Professional Services.
Main Duties
* Deliver a wide range of innovative, cross‑channel marketing activities and campaigns to help meet recruitment targets across all markets including managing budgets and monitoring performance
* Work closely with colleagues across student recruitment, marketing, admissions, Colleges, the wider External Relations division, and across the institution to ensure a coordinated and unified approach to meeting student recruitment targets
* The role requires flexibility, with a focus that may shift across key areas well as across different products and audience groups, in response to strategic priorities
Content strategy and storytelling
* Develop innovative campaign ideas
* Create high‑quality, compelling content across all channels for a variety of products and audiences and ensuring appropriate tone of voice and branding that aligns with the University’s Global Top 50 ambitions
* Manage the development of marketing campaigns and collateral working with internal and external partners as required
* Manage student teams whose role is to produce authentic content, engage with prospective students and manage peer‑to‑peer platforms
Lead generation, conversion and retention
* Support cross‑institutional student recruitment campaigns to achieve measurable outcomes
* Contribute to the University’s CRM strategy and communications plans and use CRM systems to deliver targeted, timely communications across the prospective student lifecycle
* Support the development and delivery of social media strategies and content, managing channels where required
* Develop and maintain web content, including plans to continually improve digital content across all channels
Market insight and evaluation
* Contribute to market analysis and provide recommendations
* Monitor and regularly evaluate performance against targets and drive innovation in student recruitment marketing
Leadership and management
* Where relevant, hold line management responsibility for staff, ensuring effective workload planning, clear objectives, and professional development to drive high performance
* Coordinate and support student content teams
* Deputise in a leadership capacity as required
General duties
* Act as brand champion, representing and promoting the University’s values and identity in all interactions, and advise on marketing best practice
* Provide additional support to a range of marketing and recruitment activities, events, campaigns as specified by Marketing team, and any other duties as commensurate with the grade
* Willing to work occasional evenings, weekends, and travel as needed to support marketing and recruitment activities
* Promote a supportive and inclusive team culture – working with discretion, demonstrate diplomacy, maintain confidentiality and ensure compliance with GDPR, CMA and other regulations as required
* Promotes equality and values diversity, acting as a role model and fostering an inclusive working culture
* Supports the University’s sustainability agenda through resource efficient working
Required Knowledge, Skills, Qualifications, Experience
* Educated to degree level (or equivalent qualifications) in marketing or a closely related field and a desire to develop your career in this area – where no equivalent qualification is held, significant practical relevant experience and expertise in a similar role will be required
* Excellent communication skills, with demonstrable copywriting experience for a breadth of audiences, ensuring accessibility for all
* A thorough understanding of Customer Relationship Management (CRM), and experience of using a CRM system. A working knowledge of Microsoft Dynamics CRM is desirable
* Experience of using web Content Management Systems (CMS) to develop and deliver web content, including a good understanding of recognised web standards
* Digitally literate, with confidence and competence in the use of database systems, electronic communication and social media channels
* Project management experience, and knowledge of running and managing campaigns
* Creative problem solver with a proactive and resilient approach
* Proven experience in managing relationships with the ability to influence and collaborate with colleagues at all levels, across teams, and with agencies and external partners
* Highly organised with strong administrative skills and attention to detail under tight deadlines
* Experience monitoring of budgets
* Ability to analyse and interpret information and data, making recommendations
* Ability to work flexibly and effectively both in a team and independently, managing multiple priorities
* Good working knowledge of standard Microsoft Office software
Other Requirements
* Commitment to demonstrating behaviours aligned with the University and External Relations framework.
* Willingness to travel and work flexibly including occasional evenings and weekends.
* Promote a supportive and inclusive team culture working with discretion, demonstrate diplomacy, maintain confidentiality and ensure compliance with GDPR and other regulations as required.
* Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly.
Informal enquiries to Morgan Summers‑Smith, email: m.summers-smith@bham.ac.uk
View our staff values and behaviours here
Use of AI in applications: We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.
We believe there is no such thing as a ‘typical’ member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website.
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