Job Description
What distinguishes you as our ideal Digital Content Manager?
(This role is for a fixed-term of 22 months only)
As our ideal candidate, you will come from a power tools or construction background. You will be able to demonstrate proven graphic design, videography, photography and technical copywriting skills. You will also require:
* Extensive knowledge of the Adobe suite especially Photoshop and Premiere Pro/Final Cut Pro
* Previous experience in photography and/or videography to ensure excellent understanding of content production
* Data Driven Mindset
* Comfortable working within a CMS to update the content of the website
* Proven online footprint with relevant digital projects (e.g. website, social media channels)
* Excellent organisational, project planning and problem-solving skills
* Experience in copywriting with good knowledge of ‘On-Page SEO’ to ensure that all digital content can be crawled by search engines (copy, images, videos,)
* Agency management experience to ensure that deadlines are met, and all work is completed in accordance with the brand guidelines
* Display a user focused, service provider attitude and be a positive brand ambassador
* Engage in the process of improving our business processes by contributing ideas and suggestions
* Communicate proactively and effectively at all levels, both externally and internally
* Be determined, energetic and flexible
* Computer literacy with an excellent working knowledge of MS and authoring software applications, especially PowerPoint
* A passion for Digital. You love digital and digital loves you
What will I be responsible for?
As a Digital Content Manager, you are required to work with the Professional Power Tools team to support digital innovation and training strategies. You will produce and review up-to-date and relevant content across all user marketing platforms including the website, social media and reviewing influencer activities. This will involve:
* Filming, editing and photography of content for use in training, advertising and generating digital content wherever required to meet objectives
* Strong focus on the Youtube platform including the running and production of regular LIVE streams
* Copywriting social media posts, SEO friendly website content, PowerPoint presentations and product information
* Designing online display banners, posters, merchandise and brochures in jpg/png/ttif/gif/html5 formats to ensure relevancy to target audience
* Involvement in the development and deployment of AR, VR and mixed reality content within user facing projects
* Design and produce 2D and 3D animations where required to support interactive educational material and other digital media
* Designing, gathering & distribution of content for any PR activities or Publications
* Responsible for reviewing and updating existing video content within the Bosch Professional YouTube channel to ensure the high standards required
* Ensuring that all content is relevant for our target user groups within the Bosch Professional Power Tools market
* Liaise with central teams to ensure consistency of content across local/central and between business units on UK user facing channels
* Being the local point of contact for reviewing the translations of marketing materials
* Review of the content developed by others for consistency and creativity and to provide feedback
* Reporting and analysis of social media platform metrics
Cross divisional support with live broadcast events and pre recorded content
Qualifications
* Advanced knowledge using Adobe Creative Cloud: Premiere Pro, After Effects, Audition, Photoshop
* Advanced filming, editing and photography skills
* Strong knowledge of the Youtube platform including the running and production of regular LIVE streams
* Experience with copywriting social media posts, SEO friendly website content, PowerPoint presentations and product information
* Experience with designing online display banners, posters, merchandise and brochures in jpg/png/ttif/gif/html5 formats to ensure relevancy to target audience
* Experience with development and deployment of AR, VR and mixed reality content within user facing projects
* Experience designing and producing 2D and 3D animations where required to support interactive educational material and other digital media
Additional Information
On offer is a competitive salary and pension contributions. With a great package of benefits including annual bonus, a health cash plan, life assurance and other discounted benefits.
We will also provide many opportunities for personal and professional development.