Responsibilities
* Direct brand responsibility for Gabbys Dollhouse and Games categories.
* Exceed annual corporate goals: revenue, margin, market share, and consumer demand.
* Lead the development of a UK brand plan presented to trade/retail partners, trade shows, and toy fairs.
* Build long‑term brand equity through forecasting, SKU management, retail activity, and TV placement.
* Use tools such as POS, Circana, brand health checks, and mix management to drive high retail and distribution turns.
* Collaborate with Spin Master international offices and Global Business Units to develop UK brand plans.
* Maintain engagement with GBU teams via regular calls; remain visible and vocal.
* Share ideas, learnings, and best practice with European marketing teams.
* Develop and manage above‑the‑line marketing campaigns within budget, including TV/Media planning, digital, TV/digital commercial production, PR, influencers, and e‑commerce.
* Work with agencies such as Generation Media, Active Pictures, UK PR Agency, and Jo Thompson to create UK marketing plans and local visual merchandising.
* Manage mix and pricing to meet annual financial objectives, including margin goals and MC% targets.
* Forecast and participate in Sales and Operational Planning (S&OP), reviewing and implementing minimum monthly changes with demand planners and sales.
* Produce tools for the sales team: range plans, external TV plans, brand promotional guidelines.
* Attend UK and international toy fairs to represent brands and ensure robust retailer support.
Qualifications
* Degree in marketing, business, or related field (preferred), or Diploma in Marketing (DipM) or other recognized qualifications.
* 2–3+years of marketing experience, ideally in toy or kid‑related industries.
* Strong marketing skills with a proven track record of developing and executing commercially successful campaigns.
* Result‑driven, creative thinker with a proactive “whatever it takes” mentality.
* Effective team player able to collaborate across sales, marketing, finance, demand planning, supply and external stakeholders such as retailers and licensors.
* Excellent communication skills with confidence presenting to internal teams and retailers.
Benefits & Working Conditions
Hybrid model with 4 days per week onsite.
Flexible work hours.
Growth and career opportunities.
Comprehensive benefits package.
EEO & Accessibility Statement
Spin Master is committed to an inclusive hiring process that provides reasonable accommodation for all applicants. All qualified applicants are considered without regard to race, color, religion, sex, national origin, disability, or any other protected status.
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