Job Description
Sales Director – Job Specification
Company: Guru Technology Limited
Location: Northampton (Hybrid)
Reports to: Managing Director & CEO
Board Position: Member of Operational Board
Type: Full-time, Permanent
About Guru Technology
Guru Technology is a fast-growing technology and telecoms partner supporting UK SMEs with business mobile solutions, phone systems, connectivity, managed IT services, security solutions and cost-saving renewable services. We’re a people-first organization that values integrity, partnership, and real business impact and we are entering the next phase of strategic growth.
We are now recruiting a Sales Director to lead our new business commercial growth strategy, build and develop our sales capability, and play a key role on our operational board.
Role Purpose
The Sales Director will take ownership of Guru’s overall new business sales performance and development of the sales function.
This includes:
* Mentoring and developing a small team of sales people
* Growing the team by a further 2–4 people in 2026
* Designing and executing commercial strategies that drive profitable growth
* Taking responsibility for commercials, pricing structure, and margin protection
* Delivering on department KPIs and targets
* Reporting directly into the Managing Director and CEO as part of the operational board
This is a hands-on leadership position for someone who enjoys growing a business, developing talent while remaining close to customers, commercial discussions, and strategic decision-making.
Key Responsibilities
Leadership & Team Development
* Lead, manage and mentor a small sales team, providing coaching, structure, and performance development
* Create individual development plans, improve sales capability, and support skill-building in solution selling
* Implement a strong performance culture with clear targets and KPIs achieved consistently in line with the overall businesses targets
* Recruit 2–4 new team members in 2026 to expand sales reach and capacity
* Build a positive, accountable environment where people are motivated to grow
Sales & Commercial Strategy
* Own Guru’s sales strategy across all business units (Mobiles, Connectivity, IT, Security, Renewables)
* Develop and implement commercial plans aligned with the company’s growth targets
* Manage commercials, including pricing models, margins, forecasting, and strategic deal structuring
* Support complex deal negotiation with key customers and partners
* Monitor pipeline health and ensure reporting accuracy
Board & Business Leadership
* Act as a member of the operational board, contributing to business strategy and decision-making in the overall business
* Provide weekly and monthly reporting on all departmental aspects to the Managing Director and CEO
* Closely collaborate with Operations, Marketing and Customer Service to align delivery and commercial strategy
* Share market intelligence and customer insight to influence business direction
Client Engagement & Market Development
* Support major customer conversations and strategic relationships in new business
* Identify new market opportunities and routes to market
* Promote Guru’s values and positioning as a trusted technology partner
Experience & Capabilities
Essential
* Proven experience in B2B sales leadership, ideally within telecoms, IT solutions, MSP, connectivity or technology services
* Demonstrable experience mentoring, coaching, and developing sales talent
* A track record of building and scaling small teams (including role aspects of recruitment and onboarding staff and customers)
* Strong commercial understanding — pricing, margin management, forecasting, deal structuring
* Excellent communicator with strong influencing and negotiation skills
* Comfortable operating at board level while staying hands-on with the team
* Analytical mindset with experience using CRM and pipeline tools
Desirable
* Knowledge of the UK SME market
* Experience delivering bundled or multi-service technology solutions
* Existing industry relationships or networks
Working Style & Requirements
* Office-based time in Northampton is essential to support and develop the team — you will lead and mentor predominantly in-person.
* Hybrid working is available and flexibility is supported, particularly for field-based client engagement.
* UK travel is occasionally required each week for customer meetings
What We Offer
* Senior leadership position with board visibility and strategic influence
* Opportunity to shape a growing sales function and build your own team your way
* Salary, car and commission structure dependent on experience from 75k>
* Supportive, values-driven culture with real investment in personal development
* Broad portfolio of services to take to market
Applications into arran@weareguru.co.uk