Overview
This role leads the creation and orchestration of compelling content and end-to-end donor experiences across hybrid print and digital products to grow Donor Income – one-off, regular and monthly, strengthen retention, and deepen supporter connection. The post-holder will champion an integrated, insight-led approach which embraces innovation whilst ensuring that our storytelling, journeys and campaigns meaningfully advance our mission, vision and values.
As MAF celebrates its 80th year of service, we are entering an exciting new chapter marked by bold ambition and purposeful growth. With a renewed vision to reach more isolated communities than ever before, we are embracing the significant opportunities to meet this challenge. A key part of this journey is integration—bringing together our people, systems, and operations in more unified and collaborative ways. This involves streamlining processes, enhancing cross-functional teamwork, and aligning our global efforts to ensure we are more agile, efficient, and impactful in our mission.
Key Relationships
1. Direct reports: Content and Donor Experience Associate
2. Key relationships: Fundraising (Individual Giving, Donor Care), Marketing & Communications, Creative, Digital, Data & Insight/CRM, IT, Programmes, and external agencies/suppliers.
Strategic Context & Objectives
Donors live in a hybrid world. Audiences expect authenticity, relevance and seamless journeys across channels. This role exists to modernise how we show up for supporters, evolve our audience strategy and make our message felt across hybrid products.
3. Hybrid Communication Strategy: Lead a balanced portfolio of digital and print engagement, integrating appeals, magazines/newsletters into cohesive products, supporter journeys and moments.
4. Audience Expansion: Sustain and serve our loyal, older supporters while strategically engaging younger segments (., Gen X, Millennials) through tailored propositions, channels and creative.
5. Advanced Targeting & Segmentation: Own audience frameworks, contact plans and personalisation using CRM and analytics to drive relevance and conversion.
6. Innovation & Testing: Embed a culture of experimentation (A/B and multivariate testing), channel optimisation and creative development to improve engagement and income.
Responsibilities
Key Performance Indicators
7. Net Donor Income attributed to content-led and journey activity (one-off, regular and monthly).
8. Engagement and conversion metrics by audience and channel (., open/click rates, click-to-open, on-page conversion).
9. Regular giving acquisition, upgrade and retention; reactivation/lapse prevention rates.
10. Journey performance (activation, conversion, fallouts, time-to-first action).
11. Content production velocity and quality (on-time, error-free delivery; reuse across channels).
12. Testing cadence and measurable uplift from experimentation.
13. Stakeholder satisfaction and cross-team delivery effectiveness
Dimension and Limits of Authority:
14. Decision making within agreed parameters for social strategy, content approvals, paid budgets and partner/agency delivery.
15. Responsible for compliance with legislation and policy (., data protection, safeguarding, advertising standards, platform policies).
16. Day‑to‑day management of staff/freelancers and stewardship of vendor relationships.
Tasks common to all staff:
17. Role modelling of organisational values and beliefs - to contribute to the shared spiritual life of the MAF UK team as a unique Christian charity. This will include attendance and participation in corporate times of biblical reflection and corporate prayer.
18. To participate in appropriate matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
19. To keep line manager informed of all relevant and timely information.
20. At all times comply with statutory requirements for handling personal and sensitive data in a confidential manner.
21. To abide by MAF UK’s Safeguarding and Conduct Policies, and all other organisational policies provided on the Intranet.
Christian values, beliefs and ethos of MAF UK:
As an evangelical Christian mission, MAF UK is seeking those who share in the values and beliefs of the organisation, as described in the mission, purpose, values and beliefs statements. All staff will be required to support and actively demonstrate the Christian values of the organisation and to take part in organisation activities such as staff meetings, prayer meetings, and away days.
For the full Job Description and person specification click here:
Terms and Conditions:
22. Location: This role is base at the MAF UK Offices in Folkestone, Kent or alternatively Cranfield office Nr Milton Keynes
23. Working Hours: At least 36 hours per week but in addition those required to achieve the agreed responsibilities, with 1 hour for lunch daily, unpaid. Hours should be agreed with line manager. Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends.
24. We welcome hybrid working in line with our, the needs of the business, the requirements of the role and your location. This will be discussed at interview.
25. Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.
26. Pension Scheme: Non-contributory (10% of salary)
27. 6-month probation period with a 3-month review
28. Notice period is 3 months