CREATIVE PERFORMANCE STRATEGIST – LEADING HIGH-GROWTH CONSUMER WELLNESS BRAND (REMOTE)
A rare opportunity to join a fast-scaling consumer brand at the forefront of innovation and science-led wellness. As they expand into new markets, they’re building out their creative capability with a newly defined Creative Performance Strategist role.
They need someone who can fuse brand storytelling with data-driven performance and lead the direction of short-form, high-impact content across paid channels. This is a pivotal hire within a rapidly growing global team. You’ll help define how creative and performance work together to drive best-in-class paid social output.
What They Need
* Someone who blends creative ideation with data-led thinking and thrives in a performance-driven environment
* Someone confident turning performance insights into creative direction - from writing hooks & scripts, to storyboarding concepts, taking ideas through multiple iterations to deliver ad creative that drives new customer acquisition
* A creative strategist with experience in a D2C/Ecommerce (this is non-negotiable) - any exposure to health/wellbeing brands or a personal interest in the space is highly desirable
* Someone comfortable collaborating across marketing, content, design and performance teams to align on a cohesive paid ad strategy
* A digital creative who’s excited by delivering work at pace, ideating fast and working closely with marketing, brand, and social teams to grow brand awareness and engagement
* Someone who brings initiative and energy, and thrives in a growth-focused, remote-friendly environment (requirement to be accessible to London for ad-hoc shoots/events etc)
What You’re Great At
* Coming up with great visual concepts that translate across paid social - creative concepting, scripting, storyboarding and campaign ideation
* Crafting scroll-stopping ads, with emotional hooks and smart CTAs
* Understanding performance metrics (particularly Meta/TikTok) and applying data to creative output
* Translating insights into clear creative recommendations - advising across teams and stakeholders and driving paid ad creative best practice
* Working fluidly with growth marketing, designers, copywriters and content teams
* Navigating fast-growth, digital-first environments with confidence and clarity
What you'll get –
* Flexible remote-first working setup
* Autonomy and ownership within a growing creative team
* A chance to shape the video identity of a high-growth brand