The Social Monetisation Manager will play a pivotal role in identifying, optimising and replicating high-performing content and engagement strategies across social media for Newsquest's titles, as well as helping newsrooms do the same.
This is a revenue-generating position with a clear data-led strategy, designed to capitalise on the established and emerging opportunities of social content monetisation and take our earnings and audience engagement to the next level.
Key Responsibilities
Analyse and optimise engagement
Use a wealth of cutting-edge platforms, tools and analytics to identify posts generating high engagement and replicate successful approaches across pages.
Replicate and scale best performers
Identify top-performing posts and content types from one title and adapt them for others across the Newsquest network.
Manage video content
Optimise and post high-engagement video content from our websites to social platforms
Revenue tracking and reporting
Track and analyse our social revenue monthly, sharing insights and best practices to increase revenue group-wide.
Influence Work with newsrooms across the country to help them get the best out of monetisation schemes in addition to the active, practical steps taken in this role to generate revenue
Explore cross-platform monetisation
Research, test and implement monetisation models on all social platforms to diversify and futureproof Newsquest's social revenue streams
Skills, Knowledge & Expertise
Strong ability to spot, optimise and replicate high‑performing social content across multiple brands.
Confident with analytics and revenue reporting, using data to drive decisions and demonstrate impact.
Skilled in creating and publishing high‑engagement video content tailored to platform best practice.
Good understanding of social platform monetisation models and emerging revenue opportunities.
Effective communicator able to influence and support newsrooms to adopt best‑practice approaches.
Commercially minded, proactive and skilled at turning insights into clear, repeatable playbooks.
Benefits
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan & mental health support
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care vouchers (£50 towards glasses)
Retail discounts
Team building days & annual volunteer charity day
About Newsquest Media Group
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions.
We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population.
In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.