Job Title: Digital Marketing Manager
Are you the right candidate for this opportunity Make sure to read the full description below.
Location: Bracknell
Salary:Competitive
Job Type: Permanent, Full time
About BSRIA:
BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation.
Committed to shaping the future of the built environment, BSRIA collaborates with industry leaders to drive innovation, sustainability, and efficiency. Its UKAS-accredited test facilities and expert consult- ants equip businesses and consumers with the insights and tools needed to create better buildings. Headquartered in Bracknell, UK, with offices in China and the USA, BSRIA supports a global network of organisations and corporations in the built environment.
About the role:
The Digital Marketing Manager ?leads BSRIA's digital marketing activity, managing multi-channel campaigns, website performance, CRM, automation and analytics to improve engagement, lead generation and customer experience.
Key duties:
* Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
* Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
* Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
* Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
* Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
* Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
* Communicate openly and respectfully with colleagues, customers and partners.
* Support change, innovation and continuous improvement.
* Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.
About you:
* 3-5 years' hands-on digital marketing experience.?
* Degree in Marketing, Communications, Business or a related field, or equivalent experience.
* Relevant certifications in CRM, Google Analytics, Google Ads or HubSpot are desirable.
* Strong knowledge of SEO, SEM/PPC, Google Ads and campaign optimisation.
* Confident using analytics tools to track ROI, conversion rates and performance trends.
* Experience with CRM, marketing automation and CMS platforms such as HubSpot, Mailchimp, Marketo or WordPress.
* Strong communication, stakeholder management and agency coordination skills.
* Commercially aware, adaptable and able to lead or support cross-functional digital projects.
Why join us:
* Workplace Pension Scheme
* Life Assurance - 4 times annual salary
* Helpathand - Online GP Support Services
* 26 Annual Holidays (pro-rata) and additional Bank Holidays
* Eye Tests
* Electric Vehicle Charging point in the car park
* Employee Wellbeing Employee Assistance Programme (24/7 confidential service)
Please click on the APPLY button where you'll be redirected to our site to complete your application. xsngvjr
Candidates with the experience or relevant job titles of: Marketing Manager, Senior Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Marketing Specialist, Marketing Campaign Manager may also be considered for this role.