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Sachi Skin is a high-growth, founder-led clinical skincare brand focused on melanin-rich skin, advanced formulations, and thoughtful innovation. We are seeking a commercially driven, strategic, and operationally sharp Head of Marketing & Operations to lead the day-to-day execution and strategic growth of the brand. This role is central to the business, bridging vision with execution across marketing, community, influencer, PR, and CX teams, while building scalable systems for international expansion.
Key Responsibilities
Strategic Planning & Execution
* Own and drive the execution of all marketing and operational initiatives in line with company goals.
* Translate brand vision into actionable plans across channels: email, social media, content, influencer collaborations, paid media, and partnerships.
* Lead end-to-end project management for campaigns and product launches with clear milestones, accountability, and performance metrics.
Team Leadership & Cross-Functional Management
* Manage and coach a distributed cross-functional team (community, influencer, PR, CX, operations), ensuring alignment, productivity, and morale. Collaborate closely with the Founder, Wholesale Director, and Social Media/Community/Influencer teams.
* Select and work with key agencies to drive growth.
Marketing & CRM
* Oversee the Brand Plan, CRM strategy, campaign management, segmentation, and flows using tools like Klaviyo or similar. Ensure customer journeys are optimized across touchpoints (Shopify, CX, email, SMS, social media, loyalty programs).
* Implement marketing automation and track KPIs such as CAC, LTV, ROAS, and retention.
Brand Growth & Partnerships
* Manage the Brand Calendar to drive growth through digital campaigns, PR activations, influencer collaborations, and strategic partnerships. Ensure all activities align with product, retail, and brand goals.
* Provide regular updates to founders on marketing performance, operational bottlenecks, team progress, and budget tracking.
* Identify and solve inefficiencies; recommend tech stack upgrades, process improvements, or team restructuring as needed.
Ideal Candidate Profile
* 5-7+ years of senior-level experience in DTC marketing and/or operations, preferably in beauty, skincare, wellness, or luxury lifestyle sectors.
* Proven success in campaign execution and revenue-driving marketing initiatives.
* Experience managing CRM, CX, and operational tools (Shopify, Klaviyo, Notion, Trello).
* Familiarity with digital advertising and data-driven decision-making (Meta, Google, GA4) and working with agencies.
* Strong team management and cross-functional collaboration skills in remote, fast-paced environments.
* Excellent interpersonal and leadership skills to motivate and coordinate junior and semi-senior team members.
* Bonus: Experience with influencer marketing, beauty PR, and scaling in global markets (Asia, US, EU).
Compensation and Remote Work Options
Competitive salary & performance-based bonus potential based on campaign success and revenue growth metrics.
Why Join Sachi Skin?
This is a rare opportunity to influence the growth of one of the UK’s most respected rising skincare brands. You’ll work directly with the founders and have ownership across a broad remit—from team leadership to customer experience to creative campaigns. If you’re strategic, detail-oriented, and passionate about clean, clinically driven skincare for diverse skin tones, we want to hear from you.
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