Brand Development Manager
We are seeking a highly motivated and experienced Brand Development Manager to join our team. In this role, you will be responsible for leading the development and execution of our brand strategy.
About the Role
As a Brand Development Manager, you will work closely with our creative teams to develop and implement brand strategies that drive engagement and market share in key territories and categories. You will also be responsible for ensuring consistency across all brand touchpoints, including products, marketing, and retail.
Key Responsibilities
* Develop and implement brand strategies to grow engagement and market share in key territories and categories.
* Work with creative teams to develop brand assets, packaging, and messaging.
* Ensure consistency across all brand touchpoints, including products, marketing, and retail.
* Monitor brand image and press, working with PR agencies when required to maximize brand exposure.
Licencing & Partnerships
* Brand lead on collaborations and partnerships, providing a bespoke service to maximise the partnership working in conjunction Creative and Marketing when necessary.
* Work with existing licensing partners to develop innovative brand extensions and retail executions.
Market Analysis & Performance Tracking
* Conduct market research and consumer insights to inform brand decisions.
* Analyse sales data, market trends, and competitor activity to identify opportunities and drive product development.
You'll Be Responsible For:
* A positive and enthusiastic team player with a can-do approach.
* At least 3 years proven experience in brand management or licensing preferably in pre-school or publishing.
* A degree in Marketing, Business or Media would be preferred but is not essential.
You'll Get:
* Flexible working arrangements, including working from home.
* 28 days of annual leave plus one additional day between Christmas and New Year.
* Private medical insurance as well as life insurance.
* A competitive pension scheme.
* Mentoring and career development.
Our Commitment To Diversity And Inclusion
We value diversity at Sanrio. Your talents, attitude, skillset and experience are our focus no matter your age, national origin, ethnicity, religion, gender, sexual orientation, marital or disability status.