Marketing Specialist
Chester / Hybrid
£45,000 + Bonus
We are looking for an experienced Marketing Specialist to help us drive the next phase of growth.
Marketing Specialist Role:
Design and execute targeted campaigns to generate high-quality leads across our service pillars, refine Ideal Customer Profiles (ICPs), optimise digital assets, and collaborate with sales and creative teams to convert ideal customers.
Key Responsibilities
1.
Profiling
* Refine ICPs.
* Build lists via Apollo/LinkedIn.
* Share insights with sales.
2.
Campaigns
* Run email, ads, LinkedIn campaigns.
* Create assets.
* Align with launches
3.
Content
* Manage landing pages.
* Support SEO blogs, resources.
* Optimise CTAs.
4.
Email
* Build CRM campaigns
* Run outreach with Lemlist/Instantly.
* Improve email metrics.
5.
Analytics
* Track MQLs, SQLs, CPL.
* Use Analytics/Dynamics/Power BI.
* A/B test creatives.
6.
Collaboration
* Align with sales/creatives.
* Provide scripts/assets/reports.
Skills & Experience
* 3+ years in B2B lead or demand generation
* Skilled in ICP targeting, campaign execution, and funnel optimisation.
* Familiar with HubSpot, Dynamics 365, Lemlist, Canva, or GA4.
* Strong copywriting and analytical skills with a creative edge.
* Knowledge of LinkedIn/Google Ads management.
Join us to drive our growth! Send your CV CLICK APPLY NOW