Gaucho Regional Marketing Manager
About Gaucho
At Gaucho, we bring contemporary, Argentine-inspired dining to the UK, with exceptional steak, world-class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant Gaucho energy within sophisticated, welcoming settings. With locations across London and the UK, Gaucho continues to set the standard for unforgettable dining.
The Role
We are looking for a Digital Marketing Manager to play a pivotal role in shaping and delivering our digital strategy. Working closely with the Group Marketing Director, Senior Marketing Manager, and Sales Team, you'll optimise the full digital ecosystem across web, CRM, social, paid media and SEO to drive growth.
This role is hands-on and varied, requiring a blend of technical expertise, creative thinking, and data-driven decision making.
Key Responsibilities
* Responsible for the optimisation and performance of all digital strategies across owned and paid media/channels - PPC, SEO, CRM, newsletters and website.
* Provide insight and recommendations on digital performance to inform a robust digital strategy that delivers ROI.
* Ensure all communications and activity comply with GDPR, cookie regulations, and best practice.
* Enhance and develop seamless guest journeys across all relevant digital marketing touch points to ensure optimal guest experience for acquisition and retention.
* Full website management including landing page optimisation, UX testing/improvement, content management, SEO strategy, and A/B conversion testing.
* Manage and optimise PPC, paid social, and retargeting campaigns to maximise efficiency and conversions.
* Report on and analyse paid media performance, tracking results and identifying opportunities to improve ROI across all channels.
* Develop and deliver strong SEO strategies including keyword research, competitor analysis, technical audits, and on-page optimisation.
* Monitor trends and algorithm updates, making proactive adjustments.
* Own CRM and email campaigns: segment databases, automate guest journeys, and optimise communications.
What Success Looks Like
* Growth in traffic, bookings, engagement, conversions, and average spend per head.
* Regular, data-driven reporting that improves decision-making.
Strong digital presence across all guest-facing platforms with a focus on seamless UX.
The Ideal Candidate
* 4-5 years' experience in performance or digital marketing, with a proven ability to drive measurable results, preferably within the hospitality/restaurant industry.
* Experience in implementing and optimising SEO strategies to support brand visibility and long-term acquisition.
* Strong understanding and practical experience of the digital landscape, platforms and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMrush).
* Experienced in using Google Tag Manager to implement tags, triggers, and variables, ensuring precise tracking and measurement of marketing activities.
* Experienced with using CRM systems and email marketing, with skills in segmentation and automation.
* Experience using AI tools/automation platforms.
* Data-driven/curious mindset with excellent attention to detail.
* Organised, proactive, and comfortable managing multiple projects in a fast-paced environment.
* Strong analytical and commercial mindset, with the ability to translate data into clear, actionable insights to deliver growth.
Benefits and Training
* 50% off your food bill at all Gaucho restaurants
* Referral and Length of Service Bonuses
* Incentive and reward schemes
* Cycle to work schemes and discounted gym membership
* Gaucho Benefits
* Industry Apprenticeship Program Opportunities
* Career Development and Training Programs
* Training provided by the Gaucho L.A.B
* 28 paid annual holidays + options to purchase additional days
*Please note this role is based in our Head office in Oxford Circus*
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