About Us
Rooya is at the forefront of AI-driven fleet safety and risk intelligence. Our platform combines advanced artificial intelligence with real-time telematics to help fleet operators, insurers, and transport businesses predict risk, prevent incidents, and optimise operational performance at scale. We are not a dashcam company. We are an AI innovation business redefining how the transport and insurance industries use data to make decisions. As we expand across the UK and Europe, we are building a commercial team that matches that ambition.
About the Role:
We are looking for a Sales Development Representative to join our UK commercial team and drive new business pipeline. This is a hunter role: your job is to identify, engage, and qualify decision-makers and target fleet operators, logistics businesses, and insurance providers. You will work directly with the Senior Director of Sales and Marketing and play a pivotal role in building Rooya's UK market presence from the ground up.
Key Responsibilities:
* Research and identify target accounts aligned to Rooya's ICP across fleet management, logistics, transport, and commercial insurance.
* Execute structured outbound prospecting via phone, email, and LinkedIn to generate qualified meetings for the sales team.
* Qualify inbound and outbound leads using a structured framework (MEDDPICC), confirming pain, budget, authority, and timeline before handoff.
* Maintain accurate, up-to-date pipeline records in Pipedrive, logging all activity, contact data, and qualification notes.
* Collaborate with marketing on campaign follow-up, event outreach, and content-led sequences.
* Represent Rooya at industry events and exhibitions, including the CV Show and Fleet trade events, supporting lead capture and follow-up.
* Deliver a consistent weekly pipeline contribution against agreed SDR targets.
Technical and Commercial Skills:
* 1-3 years of outbound B2B sales development or business development experience, ideally in SaaS, AI, fleet technology, telematics, or transport tech.
* Comfortable with structured prospecting tools: LinkedIn Sales Navigator, email sequencing platforms, and CRM (Pipedrive experience an advantage).
* Able to research accounts, map stakeholders, and build targeted outreach that is relevant and commercially sharp.
* An interest in AI innovation and its practical application in enterprise and industrial markets is strongly valued.
* Familiarity with fleet management, telematics, or insurance markets is a strong advantage, not a requirement.
Soft Skills:
* Proficiency in English, written and spoken, to a professional commercial standard.
* Organised and self-managing: able to prioritise a high-volume prospecting workload without losing quality.
* Resilient, persistent, and motivated by hitting targets and building pipeline.
* Collaborative: works well with sales, marketing, and leadership in a fast-moving, scaling business.
* Growth mindset: genuinely curious about AI and technology, open to coaching and structured methodology.
Educational Requirements:
* Degree-level education preferred; relevant commercial experience will be considered in lieu.
Salary and Benefits:
* Competitive base salary, commensurate with experience, plus uncapped commission on qualified meetings and closed revenue contribution.
* Hybrid working: UK home-based with regular travel to customer and event locations.
* 25 days annual leave plus bank holidays.
* Career development pathway into a full Account Executive role as Rooya scales.
* Direct exposure to senior commercial leadership in a high-growth AI business at a pivotal stage of UK expansion.