2 days ago Be among the first 25 applicants
TAL Agency is a fast-growing boutique search agency based in the North West, looking for exceptional digital marketers to join our expanding Digital PR team (within the SEO department). We’re on the lookout for a Digital PR Manager who’s confident, strategic, and knows how to get results in the form of high-quality, relevant links that improve organic performance.
You’ll play an integral role in the organic team, managing media relations, supporting link-building strategy, and helping to shape the future of PR-led SEO at the agency.
Objectives
* To secure high-authority links and media placements across a wide range of clients and industries
* Support the Head of SEO with targeted link-building strategies that directly drive improvements in organic performance
* Support the SEO Executive with the delivery and implementation of link-building tactics
* Build brand mentions to support visibility in AI-powered search results
* Build brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities
* Understand what stories, hooks, and content formats resonate with journalists and online audiences
* Track competitor activity to identify gaps and opportunities for strategic outreach
* Contribute to the growth and innovation of the Digital PR offering at TAL Agency
Responsibilities
* Manage and implement link acquisition strategies for a portfolio of clients
* Collaborate with the content and strategy teams to create compelling campaigns and outreach narratives
* Own the outreach process end-to-end, from ideation through to media list building, press release creation, and follow-ups
* Work closely with the Head of SEO on bespoke link-building plans aligned to performance KPIs
* Support the SEO Executive with day-to-day outreach and campaign delivery
* Monitor and build brand mentions to support both traditional SEO and emerging AI search environments
* Seek out opportunities for brand placements in communities and forums to build organic visibility and trust
* Regularly report on links acquired, coverage achieved, and organic impact
* Communicate directly with clients, presenting quarterly PR and outreach strategies
* Collaborate on new business pitches and proposals
* Keep internal teams updated on campaign progress, roadblocks and results
About you
* A natural storyteller with a flair for finding the newsworthy angle
* Strong working knowledge of outreach, digital PR, and ethical link-building tactics
* Good understanding of the technical role that links play in organic SEO
* A self-starter who can manage multiple campaigns, timelines, and stakeholders
* Confident communicator with client-facing experience
* Passionate about brand building in both traditional media and emerging digital spaces
Requirements
* 2–3 years' experience in Digital PR, Outreach, or SEO (agency or in-house)
* Proven track record of delivering successful link-building campaigns
* Familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource
* Experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities
* Solid grasp of SEO fundamentals, especially in relation to links and organic visibility
* Strong copywriting and media liaison skills
* Highly organised, able to manage multiple clients and campaigns at once
Job Type: Full-time, Permanent
Salary: £30,000 - £35,000 per year (DOE)
Location: One day per week in our Bolton-based office
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Advertising Services
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