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Sales director

West Stow
CLAAS
Sales director
Posted: 17 February
Offer description

Company: CLAAS U.K. Ltd.

Location: Saxham

Start Date: 01/03/2026

Professional Level: Management

Key Area: Sales

At CLAAS UK at Saxham we provide Sales, Service, Parts, IT, Marketing and Accounts support for our dealer network across the UK and Ireland. CLAAS UK is also the sole wholesale distributor for all CLAAS machinery in the UK and Ireland. Officially opened in 2020 our new state of the art headquarters provides a healthy, thriving environment for our employees and being a family run business, the well being of our staff is paramount to our success.

With a deep rooted passion for our industry and its people our work ethos is based on trust and mutual respect.


CLAAS Global Retail

* As CLAAS Global Retail we are a well-established dealer in the agricultural machinery industry. We are on a mission to continue driving growth and exceeding revenue targets. All whilst maintaining our high level of customer satisfaction.
* As the Sales Director, you will be charged with the responsibility of developing and executing robust sales strategies with our market-leading franchisors as well as driving a strong financial performance.
* You will nurture a culture of excellence, guiding the team with your vision, and inspiring them to push boundaries, achieve high performance and continuously improve.


Your role in our team:

* Main Duties:
o Develop strategies to meet sales targets, expand market reach and stay ahead of market trends and competitors.
o Motivate, train and lead a high-performing sales team, setting clear goals.
o Oversee sales budgets, pricing and financial plans to maximize revenue, profits and maintain cost efficiencies.
o Drive strategies with all franchisors to ensure market leading positioning is achieved and maintained.
o Build strong relationships with key clients, acting as the main point of contact for major accounts and ensuring satisfaction and loyalty.
o Work closely with finance to create accurate sales forecasts and track performance, providing insights to guide future strategies.
o Align sales initiatives with after-sales, support and executive teams to ensure company goals are achieved.
o Identify training needs and implement programs to keep your team's skills sharp and ahead of industry trends.


Your profile:

* What we are looking for:
o A dynamic sales leader with experience in driving high-performance teams, ideally within agricultural machinery.
o Proven experience as a Sales Director or similar senior management role in the retail agricultural industry.
o Proven expertise in P&L management with a knack for maximising financial performance and hitting revenue targets.
o Exceptional leadership skills - you know how to motivate, inspire and get the best out of your team to crush targets and push boundaries.
o Outstanding communication skills and the ability to build lasting relationships with customers and colleagues alike.
o A strategic mindset with a passion for analysing data, spotting emerging trends and making bold moves to stay ahead of the competition.
o A proven track record of success in fast-paced, competitive environments where you thrive under pressure and deliver results that make an impact.
* For an informal discussion please contact Mark Ormond on


Your benefits:

* Annual incentive scheme.
* Company Car
* Brand new state of the art office building just off the A14 with free car parking.
* Ergonomic sit/stand desk.
* On site subsidised employee restaurant.
* 24 days annual leave rising by one day per calendar year to 28 with option to carry-over.
* Holiday purchase scheme to take annual leave to 30 days per annum.
* Defined Contribution Pension Scheme with Company contribution of 8%.
* Healthcare Scheme - BUPA and Cash Plan
* Life assurance – 4 x basic salary.
* Free eye test and money towards glasses.
* Employee Assistance Programme – free legal and personal support for employees and their families.
* Christmas close down period.
* Industry leading sickness pay.
* The rewards of working for a family owned, Private Company where we value all of our employees as key players in our business.

We look forward to your application.

Your contact from our CLAAS Recruiting Team



Julie Christine White

CLAAS U.K. Ltd.

Here you can gain exciting insights into the international working world of our family-owned company:

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