Head of Sales – Innovative Drinks Business
London, United Kingdom
Up to GBP 70,000 plus commission.
About the Role
As Head of Sales you will be the key commercial voice in the business, building and executing the sales strategy from the ground up. The role is hands‑on, managing accounts, driving new business and developing a team.
You will work directly with the founders, defining and delivering the go‑to‑market approach, building relationships with key on‑trade and off‑trade partners.
Weekly office access in Central London is required.
Company Benefits
Competitive salary with performance:related bonus
Opportunity to shape a drinks brand as it grows through the trade
Freedom to innovate and lead, with direct input into company strategy
Your Role
Develop and execute a national sales strategy across On Trade, Off Trade and RTM channels
Hands‑on approach to selling and driving new business
Build and manage relationships with key wholesalers, buying groups, and distribution networks in the On Trade
Secure new listings across premium bars, restaurants, hotels and retailers
Act as the brand ambassador at industry events and tastings
Collaborate with marketing and founders to align commercial plans with brand vision
Lead forecasting, account management and P&L responsibility as the business scales
Establish systems, processes and sales frameworks as the team grows
Qualifications
Proven experience in drinks sales across On and Off Trade, with a track record in new business and brand building
Natural relationship builder with deep knowledge of UK wholesalers and RTM networks
Entrepreneurial mindset excited by the pace and challenge of start‑up life
Commercially astute with a hands‑on, strategic approach
Passion for premium spirits and their lifestyle
Able to work independently, drive growth and influence at founder level
Employment details
Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industry: Advertising Services
#J-18808-Ljbffr