For more than 20 years, TradeBeyond has been advancing a more efficient, responsible supply chain. Responding to retail sourcing’s need for smarter, automated workflows and data transparency, we developed the industry’s leading supply chain platform, CBX, which is relied on by many of the largest brands and retailers around the world.
As consumers, businesses, and governments alike have increased their commitment to sustainability, Fortune 500 companies such as The Home Depot, REI, Safeway, Lidl, and Lululemon have turned to TradeBeyond to help optimize product development, manage suppliers, reduce waste, and improve quality and compliance.
Learn more at TradeBeyond.com
About the Role
We are seeking an experienced Senior Manager of Global Field Marketing to lead our marketing initiatives for enterprise customers across North America, Europe, and Asia. This role will be responsible for developing and executing strategic field marketing programs that drive awareness, engagement, and revenue growth.
Responsibilities:
* Strategy Development: Create and implement global field marketing strategies that align with overall business objectives and cater to enterprise customers in key regions.
* Regional Campaign Execution: Lead the planning and execution of localized marketing campaigns, events, and initiatives tailored to the specific needs and preferences of target markets in North America, Europe, and Asia.
* Cross-Functional Collaboration: Work closely with sales, product marketing, and customer success teams to ensure alignment and support for field marketing initiatives.
* Market Research and Analysis: Conduct market research to understand regional trends, customer needs, and competitive landscape, informing campaign strategies and messaging.
* Budget Management: Manage the field marketing budget, ensuring effective allocation of resources to maximize ROI on campaigns and events.
* Performance Measurement: Establish metrics to evaluate the effectiveness of field marketing programs, providing regular reports and insights to senior leadership.
* Event Management: Oversee the planning and execution of regional events, webinars, and trade shows, ensuring they align with marketing objectives and deliver value to participants.
* Content Development: Collaborate with content teams to develop relevant marketing collateral, presentations, and sales enablement materials that resonate with enterprise customers.
* Team Leadership: Manage and mentor a team of field marketing professionals, fostering a culture of innovation and accountability.
Requirements:
* 7+ years of experience in product marketing, preferably in B2B SaaS or technology sectors.
* Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
* 7+ years of experience in field marketing, preferably within the SaaS industry targeting enterprise customers.
* Proven track record of developing and executing successful marketing programs across multiple regions.
* Strong understanding of B2B marketing strategies, sales processes, and enterprise customer dynamics.
* Excellent analytical skills with the ability to interpret data and make data-driven decisions.
* Exceptional communication and interpersonal skills, with fluency in English; additional language proficiency is a plus.
* Experience managing budgets and measuring marketing program effectiveness.
* Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
TradeBeyond Offers
You will work in a flat and open team environment where your experience and expertise are valued. You will work in partnership with a leadership team who have profound domain knowledge in their functional areas and are keen to work with you to continuously make positive impacts for our customers and employees. Externally, you will be engaging with a client network on a global footprint.
We offer competitive compensation in a dynamic, high growth and global environment. At TradeBeyond, we value the diversity of our employees and partners. We believe that our company thrives when we support and celebrate our differences.
Interested parties, please apply together with resume, stating current and expected salary, and send it via APPLY NOW.
We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided by applicants will be treated in strictest confidence and handled confidentially for recruitment-related purposes within the company and our associated company. Applicants may be considered for other suitable positions within the company over a one-year period, after which their personal data will be destroyed