The primary responsibility of eMarketing Coordinator (CSD Operations) will be to support the eMarketing team with campaigns and admin tasks, such as management of end-to-end campaigns, landing pages, and custom forms.
Responsibilities:
* management of HTML deployments, eNewsletter builds and creation of bespoke custom landing pages
* Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.
* Responsible for the eMarketing promotion schedule of lead generation campaigns, including building, and deployment of promotional eBlasts for lead generation campaigns.
* Responsible for specialized lists in HubSpot and List Builder to support eMarketing for lead generation campaigns.
* Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns.
* Responsible for various other lead generation promotions including compendiums, multi-sponsored content as needed per campaign, and additional promotional needs as required
* Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
* Responsible for monitoring and following up with external clients, Writers and Design to ensure timelines are met for campaign goals.
* Responsible for communicating any and all updates on lead generation campaigns, including, but not limited to launch timelines, materials required, changes needed, and analysis of launched campaigns.
* Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
* Support with additional tasks, that may include, but not limited to: newsletter and 3rd party eBlast support, Editorial Calendar, and various other tasks under the TN eMarketing umbrella.
Qualifications:
* 1+ years of experience working with email marketing.
* Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
* Good Knowledge of HTML & CSS
* Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
* Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
* Post-secondary education in marketing, project management, business, or a related field
Necessary Skills and Experience:
* Data-driven
* Approach new process implementation and change with a can-do attitude
* Highly organized
* Excellent attention to detail
* Excellent time management skills
* Ability to handle multiple tasks at any one time
* Effective communication skills
* Exhibits organisational values and behaviours
* Ability to foster positive relationships and influence successful outcomes for the brand, stakeholders, and customers alike.
* Enthusiasm and self-motivation
* Ability to work in a fast-paced environment
We are an equal opportunity employer, with a flexibility-first approach to our place of work practices, fostering a mix of hybrid, in-office, and fully remote options.
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