We are looking for someone who can produce and deliver engaging content that supports our artistic programme, grows audiences, and encourages financial support through our patrons and editions schemes.
You will oversee all digital channels, including our website, e-communications, and social media, ensuring that Gasworks’ ethos and values are consistently reflected in our external messaging.
Your enthusiasm for content creation, data, and analytics will help us track and expand audience engagement while communicating the impact of our work.
You will produce promotional and interpretative materials to support our artistic programme and ensure timely delivery of signage and other assets across our building.
You will also support the Front of House team and maintain our reception area, ensuring a warm and welcoming visitor experience. The ideal candidate will be diligent, methodical, and deadline-driven, with excellent writing and editorial skills.
Previous experience in a similar role is essential, ideally within contemporary art and with a strong focus on digital communications.
Key Tasks and Responsibilities:
* Manage and update Gasworks’ website, social media, and newsletters, regularly creating content that is engaging, accurate, and accessible.
* Maintain, develop and grow the e-newsletter database.
* Oversee the production of artist videos and live event recordings, working with freelance videographers.
* Ensure all digital content complies with accessibility standards, including subtitles and translations where relevant.
* Collaborate with our freelance Website Developer to maintain and improve the functionality of Gasworks’ website.
* Handle media enquiries and manage relationships with local, national, and international media.
* Work closely with the Director and Curator to edit and distribute press releases for exhibitions and key campaigns.
* Support external PR agencies when required.
* Maximise positive editorial news, preview and review coverage of Gasworks’ artistic programme and alumni.
* Write, edit, and manage the production of marketing materials, including e-newsletters, signage, posters, and advertising.
* Maintain Gasworks’ brand identity and house style across all channels.
* Identify and build promotional partnerships to reach new audiences and maximise visibility.
* Oversee the marketing schedule for all activities, including exhibitions, residencies, studios, participation projects, and development initiatives.
* Work with Gasworks’ team members to plan and manage campaigns to promote exhibitions, residencies, studios, development activities and participation programmes to existing and new audiences.
* Collaborate with the Curator on press outreach for our exhibition, residencies and participation programmes.
* Research media trends, digital platforms, and best practice to stay informed.
* Build effective relationships across the organisation to ensure cohesive messaging.
* Manage the communications budget, monitoring expenditure in collaboration with the Deputy Director.
* Oversee the Front of House area, ensuring it is welcoming, well-presented, all necessary materials are provided.
* Keep the Front of House team well briefed on the programme and exhibitions, enabling them to confidently welcome and engage with visitors.
* Maintain strong relationships with external freelancers, ensuring all content is delivered on time, to a high standard, and within budget.
* Use audience insights and analytics tools to evaluate engagement and inform strategies.
* Design and distribute audience surveys to gather feedback and track trends.
* Contribute to quarterly trustee reports and annual Arts Council England reporting.
* Ensure adherence to data protection, copyright, and licensing regulations.
* Adhere to Gasworks policies including Equal Opportunities, Code of Conduct and Health and Safety.
* Contribute to and participate in a collaborative working environment, including weekly team meetings.
* Person Specification
The successful candidate will possess the following:
Essential
* Relevant experience in a marketing or communications role. •
* Excellent written and verbal communications skills, including editing and proofreading.
* Experience of managing web and digital content, working with Content Management Systems and social media platforms.
* Track record of producing high quality digital content.
* Understanding of brand strategy and experience of maintaining and implementing brand identity.
* Strong attention to detail.
* Experience of writing for different audiences.
* Good technical skills including working with Adobe Creative Suite.
* Ability to multi-task, delegate and prioritise within a busy working environment.
* Confident working independently but also as part of a small team.
Desirable
* Experience of working in a visual arts organisation.
* Familiarity with Arts Council reporting, Illuminate and Culture Counts.
* Further technical skills including sound and video editing.
* Interest in contemporary art practice, and curatorial practices, with a strong interest in international artists and debates
* Experience of press relations
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