Overview
Summary: Purpose – ensure our regional sales team has sufficient technical skills and knowledge to effectively sell the Value of our products and to ensure clinical customers maximise the Value and develop a preference for our technology
Objectives: Using an educational tool set, you will ensure the knowledge of our products and their clinical application is maximised both internally & externally in order to retain & grow business
Accountable for: Staff technical skills, IFU compliance, customer clinical application excellence
Key stakeholders: own KOL, educators, SSD, nursing – network other stakeholders, especially clinical.
Main Responsibilities
* Responsible for organizing projects, presentations, training or activities which support sales objectives.
* Responsible for the delivery of product and applications training to colleagues and customers through coaching, education and training activities.
* Deliver product support to the sales unit in demonstrating, installing and commissioning of products.
* Educate and train customers and staff in best practice clinical use of PENTAX products.
* Monitor competitors for activity as well as positioning strategies and feedback into the business.
* Review product performance against user requirements and feedback into the business.
* Represent PENTAX at regional and national conferences, exhibitions, seminars, workshops to maintain market knowledge and gather market intelligence.
* Identify and develop relationships with Key Opinion Leaders in order to influence and develop Pentax Medical brand preference and grow market share.
* Responsible for planning, organising and delivering Regional and National Educational Study Days and Clinical workshops to PENTAX customers.
Qualifications & Skills
* Bachelor’s degree in Science, Business or related field preferred.
* Should have prior experience as Applications Specialist, or a Product Sales Specialist in medical devices company or recent experience of working in a clinical department.
* Self motivated and able to work independently with a focus on achieving business objectives.
* Communication skills for regular information transfer and cross-functional teamwork.
* Flexibility regarding extensive travel up to 80% of role.
* English language skills on professional level.
* Possess IT skills including Microsoft Office to basic level.
* Full, clean driving licence.
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