Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
Footballco has an appetite to rapidly grow its affiliate business through expansion into new geographies and verticals and by establishing best practice operational delivery. The VP of Affiliate will come in and lead this next phase of expansion and be responsible for the strategy, budgeting and operational delivery of Footballco’s affiliate business.
While Footballco brands are known for creating engaging video and text based content, we’ve grown our affiliate business alongside the passion of football. Football fans have intent to watch games live and streamed. Travel to the game and make bets on the game’s results and in‑play moments. While there are still opportunities to grow the affiliate business within football, there are also opportunities to grow our affiliate business alongside football with associated verticals and opportunities.
The VP of Affiliate will define the strategy for growing the affiliate business, looking at new relevant vertical markets and geographical opportunities. Sizing up opportunities in terms of relevance, revenue and costs to build a strategy to rapidly grow the affiliate business over the coming years. With a data led mindset the VP will determine which opportunities to prioritise and how to tackle each opportunity.
The role holder will lead the affiliate team and be instrumental in setting operational excellence. Through the use of data and insight the VP will oversee the content delivery team, making sure time and effort is optimised to drive revenue. Work with the product team to optimise page templates and user journeys to increase user conversions and set the marketing strategy to attract and convert an intent based audience. The VP will also oversee the deal negotiation of partners to drive the highest revenues and deal opportunities.
WHAT YOU’LL BE DOING
Implement a 3-year global affiliate strategy, engaging senior stakeholders to ensure alignment with company objectives and broader goals
Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
Propose new audience research and discovery initiatives to better understand audience desires and intent to purchase
Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
Oversee all Affiliate activity and be accountable for team performance
Drive operational efficiencies by using data to focus efforts and streamline workflows
Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev‑Share, Post click conversion rates)
Own and take responsibility for the effective delivery of the affiliate content plans
Collaborate with Product and Design teams to drive product innovations and development.
Oversee the sales operation to define a strategy of partners to attract, types of deals to make, backing up negotiations with a data led approach
Work with revops to set out an affiliate network proposition to expand the affiliate opportunities to other publisher partners
Foster a culture of experimentation and continuous improvement.
WHAT YOU HAVE:
Proven track record of building and growing an Affiliate business, ideally within a media business.
Extensive understanding of affiliate marketing and funnel analysis
Experience leading teams through growth and transformation
Previous experience in sports/gaming affiliation advantageous
Strong leadership and people management skills
Fluent in analysis and using data to create actionable insights to optimise workflows and output
Strong stakeholder management skills, able to influence at senior levels
Excellent negotiation, communication, and presentation skills
Good knowledge of the affiliate technology landscape
Strong problem solver with ability to manage and lead the team to push the solution and progress
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
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