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Executive campaigns & content lead

London
Zilch
Posted: 30 March
Offer description

Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?

We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, weve achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.

Want to join us?

About the role.

The Campaigns and Content Manager is an operational role within the Communications function, responsible for translating strategic priorities into structured campaigns and content, identifying high-impact opportunities, and driving execution across multiple channels to strengthen external understanding of the company.

This role is the engine behind Communications campaigns designed to influence important audiences to action. It translates company strategy, innovation and impact into structured, multi-channel communication campaigns that run across earned, owned and executive channels, ensuring a steady, coherent presence beyond major announcements. It connects messaging, thought leadership, media storytelling, and owned content into reinforcing narrative waves to influence critical audiences, rather than one-off outputs.

Partnering closely with the SVP of Corporate Communications and Associate Director of Media Relations and PR, as well as senior leaders and cross-functional teams, the role bridges strategy and execution: you apply structured and strategic thinking and work collaboratively to shape themes and storylines designed to influence audiences to action, while also producing high-quality executive and corporate content. It requires strong editorial judgement, campaign thinking, and the ability to navigate complex financial and regulatory subject matter in a regulated payments environment.

What youll do.

Corporate narrative and campaign leadership

Translate corporate strategy and priorities into clear narrative themes and campaign platforms, scoping methods for execution and delivering campaigns that align with established direction

Design and lead corporate narrative campaigns that run across media, executive visibility, owned channels, and events

Coordinate and align corporate storytelling, ensuring consistent messaging across target audiences and communication channels

Manage the corporate narrative campaign roadmap, tracking objectives, success metrics, and performance while sequencing communications activity to drive sustained visibility and measurable impact

You leverage deep knowledge of corporate communications principles and regulatory requirements to ensure consistent and appropriate voice, positioning, and tone across corporate communications

Executive and thought leadership content

Ghostwrite high-quality LinkedIn posts, articles, blogs, and opinion pieces for senior leaders, shaping executive positioning and visibility as part of a broader narrative campaign portfolio

Maintain up-to-date awareness of industry trends to inform strategic decisions and create high-impact long-form thought leadership on payments, trust, innovation, customer impact, and market developments

Advise and prepare senior leaders’ speeches, panel talking points, and commentary, ensuring messaging reinforces corporate narrative and strategic priorities

Turn executive insights and business milestones into credible, externally relevant narratives

Owned channels and editorial pipeline

Own the corporate editorial operating model, including the newsroom calendar, planning processes, and governance, ensuring consistent, high-quality storytelling that supports campaign priorities

Produce insight-led articles, explainers, and customer or partner stories that support narrative themes

Transform major announcements into articles, Q&A, backgrounders, and social copy to maximise reach, reinforce narrative themes, and drive sustained audience impact

Maintain a continuous pipeline of high-quality corporate content that drives consistent visibility and reinforces narrative priorities

Story mining and cross-functional collaboration

Collaborate with and guide cross-functional teams to surface compelling external storytelling opportunities that support senior leadership objectives and strategic priorities

Translate complex product developments and partnerships into narrative-led corporate stories, that resonate with key audiences

Partner closely with media relations colleagues and agency teams to ensure campaigns are supported with strong written materials

Supporting reputation, credibility and trust

Ensure all content and campaigns consistently reflect the standards and tone expected of a regulated payments environment, applying judgement to translate complex topics into clear, accurate narratives

Simplify complex financial, technical, and regulatory topics accurately and responsibly

Help reinforce trust, transparency, and authority through disciplined storytelling aligned to corporate priorities

What we’re looking for.

Proven experience in corporate communications, editorial content, and thought leadership initiatives, ideally within fintech, financial services, or other complex B2B or regulated sectors

Demonstrated success managing and executing corporate communications campaigns and programs aligned with senior leadership strategy and delivering measurable outcomes

Skilled in supporting senior leaders’ executive visibility and thought leadership through ghostwriting, content creation, and translating strategic priorities into compelling narratives

Strong ability to develop narrative themes and campaign-style communications beyond one-off content creation

Excellent long-form writing skills and editorial judgement, with meticulous attention to accuracy and clarity

Ability to translate complex financial, technical, and regulatory topics into clear, compelling narratives for diverse audiences

Sound commercial awareness, aligning communications activity with business objectives and reputation priorities

Experience developing editorial frameworks, processes, and campaign planning approaches that improve team effectiveness

Proven ability to collaborate with senior stakeholders and time-constrained subject matter experts

Strong organisational and project management skills, managing multiple projects and editorial pipelines independently in ambiguous or evolving environments

Highly collaborative and cross-functional, working effectively across communications, product, legal, risk, and commercial teams to deliver results

Benefits.
Compensation & Savings:

Income Protection.

Permanent employees enjoy access to our Share Options Scheme.

5% back on in-app purchases.

£200 for WFH Setup.

Private Medical Insurance including;

GP consultations (video, telephone or face-to-face).

Prescribed medication.

In-patient, day-patient and out-patient care.

Mental health support.

Physiotherapy.

Advanced cancer cover.

Employee Assistance Programme including:

Unlimited mental health sessions.

24/7 remote GP & physiotherapy.

24/7 helpline for emotional & practical support.

Savings & discounts on everyday shopping.

1:1 personalised well-being consultations.

Family Friendly Policies:

Enhanced maternity pay.

Enhanced paternity pay.

Enhanced adoption pay.

Enhanced shared parental leave.

Learning & Development:

Professional Qualifications.

Professional Memberships.

Learning Suite for e-courses.

Internal Training Programmes.

FCA & Regulatory training.

Hybrid Working

Casual dress code.

Workplace socials.


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Resume* Attach Cover Letter Attach Do you require a Visa Sponsorship?* Do you live within commutable distance from our London Victoria office? Are you able to come to the office 3 days a week? (Monday, Wednesday and Thursday subject to change)* Can you briefly share how your skills and experience align with the job requirements*

By submitting this application I agree that I have read the Candidate Privacy Notice and confirm that Zilch can store my personal details in order to process my job application.


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