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Modelling and performance analysis manager

West Bromwich
ADLIB
Manager
Posted: 8 October
Offer description

Overview

Reporting to the Head of Performance, you’ll take ownership of modelling and performance analysis across a diversifying product suite, helping the business make smarter, data-led decisions. You’ll lead a team through a period of transformation as they move from a single-product, linear marketing model to a multi-product, cross-channel strategy.


What you’ll be doing

You’ll design and implement advanced modelling techniques to understand how marketing spend performs across different channels and products. From TV to digital, you’ll track how investment influences customer behaviour and conversion, and guide future spend with predictive insight.

You’ll manage two analysts, including a dedicated modeller, and ensure the team are spotting gaps, creating new insights, models and supporting the overall growth. You’ll translate technical outputs into clear, commercial understanding for stakeholders, run strategy and training sessions, and proactively spot gaps and opportunities across the team and wider business.

You’ll be hands-on when needed, but your focus will be on leading the function, shaping strategy, and embedding modelling into decision-making. You’ll help the business evolve its mindset - moving away from legacy approaches and towards agile, test-and-learn marketing strategies that are backed by data. Sound like your next step? Apply now!


What experience you’ll need to apply

* A background in a data driven role, at manager level, with an emphasis on modelling
* Experience in modelling marketing spend and campaign performance
* Experience managing and mentoring analytics teams
* Experience with predictive modelling and econometrics (or MMM)
* Solid understanding of digital platforms and CMS-based websites
* Excellent Python experience
* Experience in financial services or similar environments
* Experience working across multiple product offerings and modelling outcomes


What you’ll get in return for your experience

This role offers a salary up to £62,000 per annum, plus a bonus and strong pension. You’ll be based in Bristol three days a week. You’ll join a business at a turning point, with the chance to lead a team through transformation and make a measurable impact.


What’s next?

If you’re ready to lead a modelling and performance function through change and complexity, we’d love to hear from you. Please apply via the button below or reach out!

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