Overview
Bath Rugby is seeking a commercially driven and digitally savvy Marketing Manager to support the planning, execution, and optimisation of marketing campaigns, with a strong emphasis on driving matchday ticket sales. This role will play a key part in delivering data-led campaigns, managing paid media channels, and enhancing fan engagement across the full marketing mix.
Responsibilities
* Lead the management and optimisation of paid media channels, including Meta, Google, and TikTok
* Plan and deliver integrated marketing campaigns with a primary focus on increasing matchday ticket sales
* Manage and reconcile marketing budget, ensuring efficient allocation and strong ROI
* Write and develop compelling advertising copy, tailored to different audiences and platforms
* Execute A/B testing strategies to continuously improve campaign performance
* Provide creative recommendations to enhance campaign effectiveness and brand impact
* Build and refine audience segmentation strategies to improve targeting and conversion rates
* Deliver regular reporting and performance insights, using data to inform future marketing activity
Required Experience
* Hands-on experience with Meta Ads Manager
* Google Ads
* TikTok Ads
* Google Analytics
* Google Tag Manager
Preferred Experience
* Experience working with venue and ticketing
* Experience managing OOH, Radio and Podcast adverts
* Experience working within a marketing agency environment is highly desirable.
Skills
* Strong analytical mindset with the ability to interpret data and translate it into actionable insights
* Excellent copywriting and communication skills
* Experience managing budgets and delivering measurable ROI
* Proactive, creative thinker with strong attention to detail
* Passion for sport and fan engagement
Click here for a full job description
How to Apply
Please click APPLY NOW to send your CV and Cover Letter to our team.
#J-18808-Ljbffr